Maneuvering a business through successive economic cycles and technological disruption calls for grit and vision. It takes institutions built on solid foundations and business fundamentals. It also demands the courage to stick to core principles, even when easier alternatives present themselves.

At Zoho, we believe that viewing business in a holistic perspective matters. Whether it's bootstrapping our organization, developing our technological expertise with emphasis on R&D, or finding talent without focusing on conventional labels—sticking to our core principles has allowed us to create value for our employees, customers, and the communities we call home.

We believe that in the journey towards sustainable growth and lasting value, there are no shortcuts. The Long Game aims to be a voice that articulates this philosophy and offers valuable information and insight to the businesses that share this outlook—especially the small and medium businesses that form the backbone of our economy.