Introducing Toolkit: Free and easy-to-use tools to enhance your social media postsTry now

Skip to product menu
close
  • Sales
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content

How to use TikTok for business

  • Last Updated : August 17, 2023
  • 1.4K Views
  • 5 Min Read
How to use TikTok for business

Social media has been a boon to brands' marketing and content creation, and TikTok's versatility of letting users approach video content creation in a fun, engaging, and unique way has helped brands connect even better with their target audience. However, marketing with TikTok for your business isn't always straightforward, so we've put together some tips on how to use TikTok to educate and entertain your viewers.

Finding the purpose

TikTok is a versatile platform, and you can use it to showcase a variety of things about your business/brand. To do so, it's necessary to understand your goals and find a purpose before you start using TikTok for business. Defining your goals will help you plan your content accordingly. Here are a few common goals you can focus on while planning how to use TikTok for your brand:

  • Raising brand awareness
    You can bring in a new audience to your brand by using TikTok ok as a marketing tool. Introduce your brand, show what you do, and talk about how you can help them by providing a solution.

  • Increase traffic to your website
    Firstly, create an impressive website or a post you want to share with people. Then talk about it on TikTok and ask the audience to view it on your website. For example: If you're conducting a webinar and have opened registration forms on your website, talk about the special points you will cover in it and then direct them to the site to learn more.

  • Educate the audience about your product/service
    The best way a brand can put itself out in the market is by showcasing what can be done with its product. Using TikTok, you can show people how to accomplish a task using your product/service. It often helps to make these videos brief and to go step by step.

  • Boost your number of leads
    Just like any other social media platform, you can also generate leads using TikTok. As a direct measure, you can try TikTok ads. On the other hand, you can also develop strategies like redirecting the audience for signups, nurturing them about the product, and so much more.

  • Engage and entertain potential customers
    Making your audience feel engaged and connected with you is a significant goal every brand has to consider. This will indirectly strengthen the trust customers have in your brand. Using TikTok, you can initiate conversations, take part in them, and conduct challenges to entertain as well as engage your target audience.

Building your TikTok business profile

A well-built TikTok business profile can create a striking impression among customers. From your username to your profile picture, everything counts. The first successful step to creating a good TikTok business profile is to understand that profile aspects like your bio, display picture, and username should be simple, direct, and easy for the audience to identify, especially while using TikTok for business. Here are a few steps you should follow while setting up your TikTok business profile:

  • Setting up a recognizable profile picture is essential; it's always advised to use your brand's logo. Always stick to the picture you've used for your other social media profiles to help with brand recognition.

  • The username and name of the profile you choose should be unique but at the same time easy for users to remember. If your username has already been taken, choose a username close to what you originally wanted. Don't change your username often.

  • TikTok gives you 80 characters to write a bio. While writing your TikTok business profile bio, ensure it speaks about what your brand is and what it offers, and then end it with a strong CTA.

  • Choosing the right category plays a major role in taking your content to the right set of audiences. If you don't find the exact category your business falls under, go for the most relatable one.

  • Provide links to your other social media handles. TikTok gives you the ability to link your Instagram and Youtube profiles, so this is another way to increase the traffic across platforms.

  • Following a pattern or style for your videos is one of the factors that will attract followers. This doesn't mean you have to limit yourself to posting only similar kinds of videos, but consistency is necessary to make your videos easily identifiable.

Planning a content calendar for your TikTok business profile

Having a well-planned content calendar for your TikTok profile is necessary to reach your target audience. A content calendar helps you stay on track and plan videos for TikTok.

How should you plan the content calendar?

  • Understand your target audience and plan accordingly. You'll be able to figure out the type of content that they prefer after a few days of posting videos regularly.

  • Mix up your content to meet your goals, and divide it according to which goals are more important. For example, if your primary target is to educate the audience about your product and secondly to initiate conversations, here is how you should plan: 80% of the videos will talk about the product and how it can solve a problem, and the remaining 20% can be videos asking the audience their opinions to make them join the conversation or comment.

  • The timing of your post contributes greatly to increasing the impressions your TikTok videos get. There is no fixed schedule, and it will be subject to change according to your audience. Note the time you posted videos that got high engagement, and schedule videos around that same time.

  • Have special occasions that relate to your brand on the calendar and create videos in line with that. Also, if a TikTok challenge suits your business, make sure to jump on the bandwagon.

Keeping up with trends

Challenges, video trends, and campaigns have become a big part of TikTok, and to stay actively connected with your audience, you should take part. But be careful about staying on-brand—only participate in challenges or trends that suit your niche. This will help you maintain relevancy. You can also be proactive and create challenges that accomplish your goals. Remember to make them simple enough for the audience to take part. Another thing that plays a major role is using music that is trending. You can use it as background for your videos even if you aren't able to do a dedicated video set to a song.

Conclusion

TikTok is indeed an enriching platform brands should start spending time on. Get started with your TikTok journey or amp up your strategies with your existing profile using Zoho Social's TikTok management feature  and let us know what you think.

Related Topics

Leave a Reply

Your email address will not be published. Required fields are marked

By submitting this form, you agree to the processing of personal data according to our Privacy Policy.

You may also like