How Jailaxmi tripled sales calls with TeleCMI for Zoho CRM
- Integration TeleCMI for Zoho CRM
The company
Jailaxmi Group is an automobile dealer based out of Tamil Nadu. With over 45 branches across nine districts, Jailaxmi has been successfully running its business for over 35 years. The company offers various types of automobile products. Additionally, they run a driving school for customers who want to learn to drive and purchase a car.
Bakthavatchalam S., the manager at Jailaxmi, shared his company's experience with Zoho CRM and the TeleCMI integration.
Journey with Zoho
The company generates leads through various sources, like online forums and advertisements. It was crucial to identify and analyze the source of each lead. This would help them assess the performance and impact of each source and focus more on the right ones.
Jailaxmi was in need of a sales- and customer-centric software that was customizable and flexible for the company's evolving business needs. After trying various solutions, they found Zoho CRM.
Catering to their unique requirements, Zoho CRM has been helping Jailaxmi efficiently manage their leads with advanced automation since 2022. They set up Zoho CRM with the help of Spikra, Zoho's authorized implementation partner.
The challenge
Jailaxmi wanted to streamline their sales communication with a telephony system. It was important that the telephony system worked seamlessly with Zoho CRM and that the vendor provided good customer support.
While handling sales and inquiries, sales executives needed contextual information to efficiently interact with customers and attend to their needs and requirements.
The solution
The company integrated Zoho CRM with TeleCMI, an omnichannel cloud contact center, for their sales and business communications. TeleCMI offered cloud telephony features like call history, reports, recordings, and pop-up notifications for incoming calls right within Zoho CRM. All incoming, outgoing, and missed call logs were tracked and stored. Sales executives could also analyze call recordings and log follow-ups with detailed call dispositions.
TeleCMI let them use a single phone number for all sales and support communication. New leads generated from inbound calls were captured in Zoho CRM and forwarded to the right sales executives for follow-ups.
If an existing customer called, the sales executive handling the call could access the customer's details, such as their preferences and buying history, allowing them to engage contextually.
By efficiently tracking all calls, including missed ones, Jailaxmi was able to effortlessly analyze customer behavior and adjust their workflows accordingly. For example, they identified that the key customer demographic for their bike products was college students who preferred calling in the evening, after working hours. This analysis helped them establish a new shift to handle these calls.
Bakthavatchalam mentioned that the feature he liked the most was TeleCMI's missed called tracker. The team could view all call logs, including missed call details, in a single dashboard. From this, they changed their working hours into three different shifts based on when inbound calls were received.
Benefits and ROI
After using the integration, the sales team was able to effectively streamline all their calls. The call response time drastically decreased, enabling them to successfully increase their inbound calls by 379% and outbound calls by 285%.
"This integration increased our sales efficiency, allowing the sales team to easily handle their inbound and outbound calls."
Bakthavatchalam S, Manager, Jailaxmi Group
The integration offered robust features that perfectly complemented their sales processes. The sales team faced little to no technical issues while handling calls. This prompted Bakthavatchalam and his team to recommend the TeleCMI integration to other branches to streamline their communication.
Looking forward
The company is thrilled to continue their sales journey with TeleCMI and Zoho CRM. They look forward to discovering what these products have in store for them in the future.