Overview of Marketing Projects

Topics

• Create email campaigns

  The Campaigns tab in Marketing Plus lets you create, share, and track all the email campaigns sent to your customers. You can choose from a wide range of templates or create your own campaign from scratch. You can use workflows to automatically send a series of emails when set criteria are met to build a complete email journey for your recipients.

  Accurate insights and statistics for all your email campaigns are available to help you analyze their performance. You can see how many recipients opened your email, and which links got the highest number of clicks. You can also view the geographical locations of your recipients and the types of devices that they used to access the campaign. You can also integrate Google Analytics with Campaigns to track which links generate the most traffic to your website.

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• Post on social media

  Marketing Plus lets you publish content on various social media channels: Facebook, Instagram, Twitter, YouTube, Google My Business, and LinkedIn. Our Social tab helps you stay on top of everything that's happening on all your channels.

  You can view posts on your Facebook page and your @mentions and likes on Twitter, search hashtags on Instagram, and check your likes, dislikes, playlists, and moderate comments on your YouTube channel. You can also view detailed reports on your performance across all your social media channels, and schedule analytics reports to run automatically at a set date and time.

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• Automate marketing journeys

  Marketing Automation lets you create personalized journeys for your contacts in Marketing Plus. Each journey consists of a set of marketing strategies that you would like to carry out for your customers.

  For example, you run an ecommerce website and you notice that you're seeing a high number of abandoned carts. To avoid losing these sales, you can create a journey to automatically send reminder emails to customers with items left in their carts.

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• Create customer surveys

  The Surveys tab in Marketing Plus lets you create surveys from scratch or choose from a variety of predefined templates to customize. Each survey will have a unique URL that can be shared with your prospects via email, social media posts, or by embedding it on your website or blog. You can choose whether to host these surveys on your own domain. The survey can also be shared to contacts via Zendesk, Shopify, Eventbrite, or Mailchimp. You can also generate QR codes which the audience can scan to participate.

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• Optimize websites

  PageSense in Marketing Plus lets you measure key website metrics, helping you understand your visitors' behavior so you can give them a more personalized customer experience. You can create goals to measure your conversion rate, identify your top performing webpages, A/B test individual webpages, personalize your content, and engage with visitors via polls, push notifications, and pop-ups.

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• Schedule meetings and webinars

  The Webinars tab in Marketing Plus lets you host meetings with your team or to inform your prospects and customers around the world about your business. You can create a webinar and embed the registration page on your webpage, share it in social media channels such as Facebook, LinkedIn, and Twitter, and promote your webinar using email campaigns.

  You can also engage with attendees through polls or by answering questions either privately or to the whole audience. Attendees can also virtually raise their hands if they want to voice their opinions. You can generate reports on your webinars to analyze their performance and help you follow up with the attendees.

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• Create in-person and online events

  Backstage in Marketing Plus lets you create and organize events and stay on top of everything you need to do before, during, and after an event. Backstage helps you share all the information about the event, set the agenda, curate a list of speakers, manage sponsors and tickets, and design a website for the event which attendees can use to find all the details they need and purchase tickets.

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• View detailed analytics

  The Analytics tab in Marketing Plus helps you combine data from different parts of your business to get insights into your marketing revenue. The data can be displayed in the form of charts, widgets, tables, and dashboards. You can also consolidate various website analytics such as goals, heatmaps, form analytics, and session recordings, that relate to the same marketing project. Monitor social media interactions, @mentions, likes, and playlists.

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