Marketing Plus for CMOs
Description
A Chief Marketing Officer (CMO) is a highly important individual who is responsible for the growth of a business through various marketing efforts. In this video, you'll learn all about how a CMO can use Zoho Marketing Plus to unify all your marketing activities, monitor and analyze various metrics across channels such as email campaigns, social media, email, webinar, and survey, and visualize them in the form of reports and dashboards to make informed decisions.
Topics
Monitor marketing projects
As a CMO, it's important to keep track of the performance of all marketing activities and tasks, to collaborate with the team in discussions, and analyze website performance and engagement across various social media channels.
Read MoreCreate powerful analytics
With built-in business intelligence and analytics tools, you can import and visualize data from various sources, such as Zoho CRM, Salesforce, Google ads, Facebook Ads, LinkedIn Ads, YouTube, Bigin, and more. This helps you bridge the gap between marketing activities and analyzing the ROI on various marketing efforts. You can also import your sales analytics to Marketing Plus.
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