Skip to product menu
close
  • Sales
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content

What is a landing page?

A landing page is a standalone webpage that visitors reach when they click a link from online ads or email campaigns. These pages are specifically designed for marketing campaigns, aiming to encourage users to take a particular action, such as downloading a guide, signing up for a demo, subscribing to a newsletter, or making a purchase.

Start Building

click-through landing page appointment landing page event landing page
landing page types

What is the difference between a website homepage and landing page?

Landing PagesWebsites
All landing pages are created with a specific goal in mind, such as promoting a product, generating leads, or making a sale.Websites provide an overview of the business with extensive information about its products and services.
Landing pages have minimal distractions to guide users towards the primary call-to-action of the landing page.Websites have complex navigation structures with menus, submenus, and internal links to guide users through various sections.
The landing page design is crafted to match the specific marketing campaign or PPC ad. This helps create a consistent experience for users and enhances conversion opportunities.The website design aligns with the overall brand identity, ensuring a consistent and unified representation of the business.
Landing Pages
All landing pages are created with a specific goal in mind, such as promoting a product, generating leads, or making a sale.
Landing pages have minimal distractions to guide users towards the primary call-to-action of the landing page.
The landing page design is crafted to match the specific marketing campaign or PPC ad. This helps create a consistent experience for users and enhances conversion opportunities.
Websites
Websites provide an overview of the business with extensive information about its products and services.
Websites have complex navigation structures with menus, submenus, and internal links to guide users through various sections.
The landing page design is crafted to match the specific marketing campaign or PPC ad. This helps create a consistent experiences for users and enhances conversion opportunities.

Benefits of using landing pages in your marketing

 

Analyze your audience

Analyze audience through landing pages with visitor analytics, form analytics, and use A/B testing for extensive insights and data-led optimization.

 

Effective lead generation

Create engaging landing pages with clear calls-to-action, offer incentives, optimize for search engines, and include lead capture forms to effectively generate leads.

 

Improved marketing reach

Elevate marketing reach through compelling landing pages tailored to your audience and optimized for search engines, ensuring increased visibility and engagement.

Landing page template for high conversions

 Headline

Get noticed quickly with catchy landing page headlines that are interesting and directly speak to what your audience cares about.

 Benefits & Features

Ease user concerns with a clear features/benefits section that outlines how your product or service directly addresses their needs.

 Form

Enhance your lead generation strategy with well-designed forms that strike the balance between user-friendliness and effective data collection.

 Social Proof

Instill confidence in users by incorporating trust-building elements such as customer testimonials, reviews, or trust badges.

 Images & Videos

Enhance your landing page's visual appeal and convey information effectively with relevant, high-quality images and videos.

 CTA Button

Guide visitors towards achieving your landing page goal with a prominent and action-oriented call-to-action button.

Types of landing pages

Lead generation landing Page

Lead generation landing page

Used to capture user information through forms and convert visitors into potential leads. The collected leads can then be nurtured to foster long-term customer relationships.

Clickthrough landing page

Clickthrough landing page

Used in ecommerce to encourage visitors to click through to another page. These pages are typically used for pre-selling products before directing them to the sales page.

Sales Landing Page

Sales landing page

Crafted to drive sales by providing compelling information about a product or service and a clear CTA for purchase, these landing pages are used to reduce friction in the buying process.

Event landing page

Event landing page

Used for promoting and collecting registrations for events, webinars, or conferences, event landing pages are essential tools for marketing and organizing successful events.

Squeeze Landing Page

Squeeze landing page

Minimalistic pages designed to "squeeze" information from users, typically through the exchange of their email addresses for a valuable resource or incentive, known as the lead magnet.

coming soon landing page

Coming soon landing page

Used to build excitement and foster early engagement with potential customers ahead of the official launch of the product/service.

6 Landing page best practices

Clutter-free design

Ensure key elements like your headline, unique sales proposition, and CTA remain prominently visible by positioning them above the fold. But don’t overcrowd the screen and hide your CTA. Make sure everything visitors need is visible from the start.

Limited navigation

Minimize navigation links and distractions to guide visitors toward the primary goal of your landing page and increase the likelihood of conversion. A streamlined experience ensures that users stay focused on the desired action and aren’t tempted to explore unrelated content or leave your page prematurely.

Benefit-oriented approach

Crafting benefit-oriented copy is key to capturing your audience’s attention and convincing them to take action. Highlight how your product or service can solve their specific problems or fulfil their needs. Use persuasive language that resonates with their pain points, making it clear why choosing your offering will improve their lives or address their challenges effectively.

Mobile-friendly experience

A substantial number of users access landing pages through their smartphones and tablets. So it’s essential to tailor your landing page design and functionality for a user-friendly mobile experience.

Streamlined forms

Avoid unnecessary form fields and use encouraging language in your forms to minimize friction and improve form submission rate. Ensure that the form is optimized for mobile devices to increase conversions across devices.

Optimize for search engines

Enhance search engine visibility using something like Zoho LandingPage’s Content Assistant and SEO Assistant to incorporate relevant keywords in your landing page content and meta tags efficiently. Analyze your landing pages with SEO insights to identify areas for improvement and boost your SEO ranking.

How to optimize your landing pages for conversions

 Experiment with A/B testing

Landing page elements like headlines, images, CTAs, and overall layout can be tested to understand user preferences. By systematically experimenting with variants via A/B testing, businesses can make data-driven decisions to improve conversion rates and overall user engagement.

 Personalize for conversions

Personalization involves delivering a unique experience to different segments of your audience. This can be achieved by dynamically changing the landing page content based on user attributes. Personalized landing pages help create a more engaging and relevant user experience, increasing the likelihood of conversions.

Landing page examples to inspire your next

Coming soon Landing page

Create urgency and boost conversions by highlighting enticing limited-time offers and strict deadlines that encourage immediate action from potential customers.

Start Building
Diverse collections

Attract more customers, boost sales significantly, and ensure a smooth shopping experience with highly optimized ecommerce landing pages designed for conversions.

Start Building
Limited Time Offers

Promote limited-time offers, featured products, and enticing holiday discounts effectively with eye-catching Black Friday-themed landing pages that drive strong engagement.

Start Building
E-Learning Landig Pages

Boost subscriptions and enrolment with compelling offers, clear benefits, and user-friendly sign-up forms that simplify the registration process for everyone involved.

Start Building
E-Learning Landig Pages

Grow your email list effectively by offering valuable freebies, exclusive content, or enticing discounts in exchange for contact details from interested potential customers.

Start Building
E-Learning Landig Pages

Boost event registrations significantly by offering exclusive content, early access, or valuable incentives in exchange for contact details from interested attendees.

Start Building

Frequently asked questions

  • What should a landing page include?

    A landing page should include a headline, compelling content, attractive visuals, a persuasive call-to-action (CTA), lead capture forms, and social proof elements such as testimonials or trust badges.

  • How many landing pages should a website have?

    The number of landing pages a website should have depends on your marketing goals and your range of products/services. In general, businesses may have multiple landing pages, each tailored to specific products, services, or campaigns, to maximize conversion opportunities.

  • Does a landing page replace a website?

    No, a landing page is not a replacement for a website. While landing pages help accomplish your marketing conversion goals, websites are also necessary to provide comprehensive information about your business, products, and services.

  • How can I create a landing page?

    You can create a landing page using landing page builders, which offer professional templates that can be customized according to your business and campaign needs. Landing page software helps you build and publish landing pages quickly without having to write code.

Curious about Zoho LandingPage?

Get in touch with us!