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Why pay top dollar and get less value from your landing page builder subscription?

You've decided to include a landing page builder in your marketing stack. Great going! But how do you choose the landing page builder that fits your budget and caters to your marketing needs?

That's easy! Landing page builders are supposed to be feature-rich, easy-to-use, and affordable. This is precisely why even Zoho LandingPage's most feature-rich subscription plan is priced economically (below $50) with small businesses and startups in mind. On the contrary, even to access basic landing page features such as A/B testing and audit logs, Unbounce customers would have to shell out more than $100 per month.

Learn how Zoho LandingPage stacks up against Unbounce with this detailed side-by-side comparison.

The landing page builder that businesses love

Zoho provides a no-fuss tool to create tailor-made landing pages in a few steps. Once you've achieved your first landing page, it’s very simple to duplicate, edit, and customize.

Vincent Rochman

Interiman Group

WHY COMPANIES PREFER ZOHO LANDINGPAGE

4.6 /5
4.6 /5
8.9 /10
4.6 /5
4.5 /5

Top reasons why businesses are looking for Unbounce alternatives

Unbounce can be relatively expensive for small to medium-sized businesses since their most basic plan begins at $74.

Unbounce offers basic analytics like views and conversions. However, to access more detailed insights and comprehensive data analysis, users have to integrate Unbounce with third-party applications.

Features that Zoho LandingPage users love

AI-assisted landing page content creation

From crafting compelling landing pages to optimizing content for search engines, our intuitive AI-powered tools help you get your pages up and running faster than ever. Elevate your copywriting process and achieve results with efficiency and ease.

Native pop-up and form builder

Create and customize conversion-oriented forms and pop-ups directly within your landing page with our built-in pop-up and form builder. Ensure consistency across your landing page elements and quickly make edits without needing extra tools or technical skills

On-page payment integration

Adding a payment button directly to your landing page and integrating it with Zoho Checkout makes it easy for customers to complete purchases without leaving the page. This simplifies the process, increases sales, and ensures a smooth, secure checkout experience.

Marketing-ready personalization presets

Not sure where to start with landing page personalization? Our personalization presets make it easy to tailor your landing pages to different audiences without any hassle. Simply choose a preset and start creating more engaging, targeted content that resonates with your visitors to boost conversions.

Powerful built-in analytics

Use our comprehensive landing page analytics to optimize your landing pages for conversions. By learning what’s working well and what needs fixing on your landing page, you can learn how you can make people stay longer on your landing pages and complete the landing page goal (making a purchase or signing up).

Intuitive A/B testing

Fine-tune your landing pages and maximize their impact with A/B testing by comparing different versions to see which one drives better results. This approach helps you identify the most effective design elements and messaging to boost conversions and enhance overall performance.

Transform clicks into sales with ecommerce landing pages

Landing pages are no longer about showcasing your products/services. Take it to the next step by providing a seamless shopping experience that turns casual browsers into enthusiastic buyers. Easily integrate your landing pages with Zoho Checkout and create payment buttons to get your conversions going! Start building your ecommerce landing page today.

Personalized landing page experiences made easy

In an era where users are spoiled for choices, today's audience craves hyper-personalized experiences that cater to their unique needs and preferences. The good news? You don't need to spend hours on audience segmentation. With our customizable personalization presets, crafting personalized experiences is just a few clicks away. Learn more about custom presets.

The landing page builder + landing page analytics platform

If you're just starting out with landing pages, it can be time-consuming to juggle various analytic tools to get your landing page formula right. With our built-in landing page analytics—no integration required—start getting rich insights about your key performance metrics, visitors, landing page pop-ups and forms, A/B tests, and personalized experiences as soon as you hit publish. All in one place!

Zoho LandingPage vs Unbounce

FeaturesEssentials Professional Enterprise Build $74Experiment $112Optimize $187
Drag-and-drop workflow
Pre-designed sections and elements
Built-in native form builder
Customizable pop-up builder
Mobile-responsive editor
Save and reuse customized sections
Add customized code snippets
Add payment buttons 
20+ popular integrations
Zapier integration
Publish to free sub domain
Publish to custom domain
page scheduling   
Assign roles and restrict users
Page grouping
AI-powered lead enrichment           
Lead backup
Analytics Advanced visitor demographics and traffic source   
Heat maps, scroll maps, and attention maps       
Built-in form analytics       
Built-in pop-up analytics     
Optimization A/B testing   
Dynamic text replacement   
Landing page personalization       
Landing page mapping with Google Ads campaigns/ad groups         
Security Free SSL certificate
Single-sign-on (SSO)
GDPR compliance
Audit logs     
Landing pagesUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Pop-upsUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
ConversionsUnlimitedUnlimitedUnlimitedUnlimitedUnlimitedUnlimited
Users*1510135
Domains*135123
Unique visitors*500015,00030,00020,00030,00050.000

*can be increased by purchasing add-ons

 

1 Domain

 

1 Workplace

 

10 Users

All names and marks mentioned here remain the property of their original owners. Prices are as published by the named competitors on their website(s) as on March 2025 (without taking into account the taxes or discounts), and are subject to change based on the pricing policies of the competitors. The details provided on this page are for general purposes only and cannot be considered as authorized information from the respective competitors. Zoho disclaims any liability for possible errors, omissions, or consequential losses based on the details here.