close
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Menu
    Menu
      Menu

       

      The Company

      Blue Tyga, is a dynamic and innovative fashion brand that has been making significant strides in establishing its presence in the diverse Indian market. They are known for their commitment to quality and cutting-edge design for comfortable clothing. With the brand's ethos revolving around providing customers with stylish and high quality products, Blue Tyga focuses on designing and creating high-quality apparel for everybody. Some of the successful products from the brand include Sunscreen jackets with UV protection, Cool Rush-featured Ice Tee that keeps the body cool even in elevated temperatures, Office Joggers and Travel Joggers.


      The Challenge

      In recent times, Blue Tyga has strategically expanded its operations in India, recognizing the immense potential and growing consumer base in the country. Through strategic partnerships, innovative marketing campaigns, and a keen understanding of local trends, the brand has been steadily gaining popularity among consumers.

      With growth comes challenges in day-to-day operations, especially accounting and inventory management problems. The company wanted to resolve their ongoing issues, like inadequate inventory tracking. This issue led to lesser visibility on the stock across multiple holding locations, which, in turn, reduced the overall customer experience for the company.

      As the number of stock locations and warehouses increased with the increasing customer base, the reporting and stock reconciliation problems started growing, too. Tracking missing inventory and finding the traceability of inventory was the key to unlocking the accountability of goods and faster inventory reconciliation.

      An increase of sales channels online and offline resulted in a spike in the number of orders being handled along with the complexity of tracking these orders. It was understood that on time deliveries created a 40% better positive impression on customers, which, in turn, results in returning customers, increasing the importance of tracking inventory. Adequate reporting was also necessary to track sales revenue and numbers to manage production cycles and ensure stock availability and reduce inventory turnaround times.


      Blue Tyga video thumbnail
      Play

      The Solution

      To address these challenges, Blue Tyga set out to identify a system to ensure seamless operations across its expansive network. Searching for and evaluating an all-inclusive inventory management software led the Blue Tyga team to Zoho Inventory.

      "As the company started growing at 30% year-on-year, having a fully functional inventory and order management system at an affordable cost was a priority; we had to make sure to focus on our brand's growth goals more than worrying about operations side."
        — Nihal TC, Director, Blue Tyga

      Benefits and ROI

      The introduction of Zoho Inventory facilitated enhanced customer satisfaction by enabling the company to efficiently track inventory, streamline sales, and fulfill orders. The company's warehouse operations saw a significant upgrade after switching to the cloud-based inventory management application.

      Production manager Sathish recalls, "Identifying the stock and their aging from all the different warehouses was tough earlier. Now, with the tap of a button, the Zoho Inventory aging report gives me the aging details of the different stocks available in the different warehouses, and thus helps my team manage production planning accordingly."

      The Blue Tyga marketing team made use of the customized and ready-to-use reports within the app to make planned decisions through their marketing journey. The advanced reporting in Zoho Inventory also helped the team access metrics such as sales person-level sales reports, inventory batch details reports, stock summary reports, warehouse reports, ABC classification reports, and more.

      Blue Tyga was also able to closely monitor sales trends and implement data-driven strategies with the help of the reporting metrics available in the app. The on-time data also helped the team ensure improved inventory movement and reduced stock pileups for the company, increasing their overall operational efficiency.

      The brand also integrated an advanced accounting system, Zoho Books, with Zoho Inventory. This helped the data from different sales channel transactions in Zoho Inventory flow seamlessly to Zoho Books, making accounting effortless.

      "GST filing has been made easy with the data coming in from the sales details in Zoho Inventory to Zoho Books. This helps me create the reports to be filed in a very short time and in the specific format as defined by the GST government portal."
         — Abitha, Chief accountant, Blue Tyga

      Recognizing the importance of accessibility, Blue Tyga prioritized mobile access to critical information. This helped the different on-the-go teams to be informed of available inventory, stock movement, track sales numbers, and manage transaction-level approvals on purchases and sales when and wherever it was required. The mobile apps on iOS or Android could ensure delivery timings and expectations for the customers.

      Zoho Inventory helps us stay in control of our data. I can now control who sees what and which team has access to our financial data and stock data in what format. The mobile app helps approve transactions submitted on the go by avoiding unnecessary delays."
         — Nasim, Operations and Finance Manager, Blue Tyga

      The user roles functionality could now help restrict data based on the user's function and everyday needs in the company. This helped the company control confidential data based on item profitability, vendor information, customer information, profit percentages, and more with only the users who need the data or reports to work with.

      The adoption of the different order management processes has now helped them track every process in the order cycle and also helped them improve the customer experience by providing continuous updates to the customers and vendors. The customer portal also helped customers track their orders and understand their payment status, enabling them to have all the necessary purchase information with them as needed.


      Looking forward - The scaling phase

      Being a thriving brand that offers continuously innovative, tech-enabled, and comfortable fashion products to the masses, Blue Tyga has experienced continuous industry growth and increasing market share. In their efforts to streamline day-to-day inventory operations, the company witnessed improved data processing and team collaboration upon moving to Zoho Inventory. The company has laid a solid foundation for massive growth in the world of fashion and retail. With such scalability involved, Zoho will supplement Blue Tyga's effort to revolutionize the apparel market in the subcontinent.

      Mail us to help you
      *
      *
      *

      By clicking the 'Submit' button, you agree to our Privacy Policy.

      Request a demo

      *
      *
      *
      *
      *

      By clicking the 'Submit' button, you agree to our Privacy Policy.