Accept’s Journey to Streamlined Marketing and Sales Using Zoho One
Founded in 2002, Accept (a division of Sinmetro) specializes in manufacturing solutions, focusing on defect-free production, productivity, and real-time monitoring. Seeking to increase market share in a competitive industry, Accept adopted Zoho One to transform fragmented marketing and sales systems into an integrated, data-driven ecosystem.
Challenges Before Zoho One:
- Fragmented Systems: Scattered customer data hindered unified client management.
- Lack of Automation: Manual processes caused inefficiencies
- Limited Customer Insight: No 360º client view impeded decision-making.
Agile Execution:
Using Agile (Kanban), Accept ensured adaptability and efficiency during implementation.
Tangible Benefits Achieved:
- Revenue Growth: 40% increase.
- Website Traffic: 110% growth.
- Conversion Rate: From 1.5% to 5.9%.
- Sales Opportunities: 160% increase.
- Deals Won: 180% growth.
Partnering with Experts:
Collaboration with Zoho-certified partner Liminal was critical to Accept’s success. Their expertise ensured tailored solutions, smooth transitions, and ongoing support.
Recommendations for Businesses:
Zoho One offers an all-in-one, scalable, and cost-effective solution for unifying marketing and sales operations. Working with a strategic partner like Liminal can maximize results.
Looking Ahead:
With Zoho One, Accept is poised for sustained growth, focused on scaling operations and entering new markets.
- Founding year: 2002
- HQ: Portugal
- Sector: Industrial Quality Control Software
- Employees: 24
- Business type: Private, B2B
- Using Zoho One: +6 years
