Skip to product menu
Zoho crm
close
  • Sales
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content
Zoho crm

How does Zoho CRM stack up to HubSpot?

Hubspot and Zoho CRM are two feature-rich, powerful CRMs available for your business. Confused which is the right one for you? This page provides a detailed side-by-side feature comparison with everything you need to make the right decision.

Sign Up For Free

Does HubSpot have all that you need?

HubSpot Sales Hub is a good CRM solution for small businesses when they are just starting out. This is because it includes a range of basic functions required by SMBs, who may not be in a position to purchase a different tool for every process in their organization. For example, HubSpot comes with live chat, email marketing, and telephony features. But businesses grow fast, and soon they start requiring enterprise grade functionality, which is where HubSpot fails to deliver.

HubSpot suffers from limited customization options, a lack of process automation capabilities, in-depth analytics, and developer platform functions. While these functionalities may not be important to small businesses with limited budgets who are looking for a quick solution, these are must-haves for larger companies. Businesses that are thinking bigger, or more long term, with respect to future growth might want to invest in a fully-equipped scalable solution like Zoho right out of the gate.

Here's what Zoho CRM
can do for your business.

Streamlined user experience with Canvas

Uncompromising security and compliance

End-to-end implementation support

Ecosystem of 45+ integrated business applications

No hidden costs. No contracts.

300%

Improvement in lead conversion rates.

41%

Revenue increase per sales person.

27%

Improvement in customer retention.

24%

Shorter sales cycles.

* Growth metrics reported by our customers in an internal survey.

Expand All

Feature comparison

When choosing an Enterprise CRM, you need to ensure it manages not only your traditional sales activities with ease but also empowers your organization with industry leading CRM capabilities such as artificial intelligence, journey orchestration and advanced analytics. See how Zoho CRM Enterprise and Hubspot Sales Hub Enterprise compare head-on-head when it comes to the most critical CRM functions.

Expand All
Lead and deal management

HubSpot's lead management functionality gives you the basic tools to capture, qualify, and nurture leads. The HubSpot mobile app for iOS and Android includes features such as business card scanning and caller ID. Lead scoring is only available in the Professional Edition and above, while Zoho CRM offers it right from the Standard Edition. You can also import leads from CSV files and map them to the fields in the system.

An important feature which HubSpot lacks is Kanban view for deals: this makes it difficult to visualize deal stages across the pipeline. Using AI for lead assignment is offered as a paid add-on with Breeze UI for an additional $30 zwhereas Zoho CRM includes it for free with the Enterprise edition onwards.

Features
Enterprise
Enterprise
Leads and contacts
Accounts and deals
Deal stages
Web-to-contact form
SalesSignals
Multiple pipeline management
Cases
Solutions
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Leads and contacts

Accounts and deals

Deal stages

Web-to-contact form

SalesSignals

Multiple pipeline management

Cases

Solutions

Omnichannel support

Hubspot Sales Hub integrates with Outlook and Gmail, giving sales reps the power to reply to their emails directly from their CRM. With the Conversations Inbox, you can connect team email addresses to a shared inbox and automatically turn incoming emails into tickets. Live Chat is included with all editions and lets you chat one-to-one with visitors as they browse your site, so you can give them the information they need about your business.

If you are looking for Facebook, LinkedIn, or Twitter integrations to schedule and publish updates, monitor terms, and analyze performance, you will need to purchase the Professional edition of Marketing Hub separately. The Email parser functionality which lets you capture data from customer emails is also not available in any edition.

Features
Enterprise
Enterprise
Telephony and PBX
Automated call logging
Email insights
Email parser
Enrich data from Twitter$
Enrich data from Facebook$
Automated social media lead generation$
Live chat
Online meetings
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Telephony and PBX

Automated call logging

Email insights

Email parser

Enrich data from Twitter

$

Enrich data from Facebook

$

Automated social media lead generation

$

Live chat

Online meetings

Process management and automation

HubSpot Sales Hub's Workflow rules can be used to automatically send email alerts, assign tasks, and update fields when certain requirements are met.

However, HubSpot Sales Hub does not offer the process management functionality required to build entire end-to-end sales processes. This leaves a large gap in its enterprise functionality.

Features
Enterprise
Enterprise
Assignment rules
Approval rules
Review process
Validation rules
Macros
Process builderBlueprint
Journey builderCommandCenter
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Assignment rules

Approval rules

Review process

Validation rules

Macros

Process builder

Blueprint

Journey builder

CommandCenter

Customization

HubSpot Sales Hub offers limited customization options compared to Zoho CRM. For example, you can't create custom buttons to help sales reps perform bespoke actions with a single click. Even basic features such as tab grouping and picklist history tracking are missing from Sales Hub. Sales Hub also drops the ball when it comes to creating custom modules. This feature is only available in the Enterprise edition and there is limit of 10 custom modules and a restriction on the number of records that can be associated with these modules.

Features
Enterprise
Enterprise
Page customization
Page layouts
Layout rules
Subforms
Custom fields
Custom modules
Picklist history tracking
No-code Design platformCanvas
Sandbox
Portals
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Page customization

Page layouts

Layout rules

Subforms

Custom fields

Custom modules

Picklist history tracking

No-code Design platform

Canvas

Sandbox

User portals

Analytics and reporting

HubSpot Sales Hub offers standard analytics reports and dashboards that enable you to monitor your sales process. However, the lack of customization options is a major drawback. Custom reports and dashboards are only available in the Professional and Enterprise editions, and the custom report builder is less intuitive than the only offered in Zoho CRM.

Features
Enterprise
Enterprise
Standard reports
Custom reportsLimited
Charts
KPIs
Funnels
Target meters
Cohorts
Quadrants
Anomaly detectorsPowered by Zia
Webform analytics
Webform A/B testing
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Standard reports

Custom reports

Limited

Charts

KPIs

Funnels

Target meters

Cohorts

Quadrants

Anomaly detectors

Powered by Zia

Webform analytics

Webform A/B testing

AI for Sales

HubSpot AI functionality includes Buyer intent, Form shortening and Data enrichment along with Breeze Copilot agents as part of its Breeze AI functionality. Breeze AI improves the productivity of sales reps by providing deal summaries, generating personalized emails, and identifying deals that fit your buyer persona.

While Breeze AI marks an improvement in HubSpot’s AI offerings, it is offered only as a paid addon at $30 for 100 Breeze Credits. Zia, on the other hand, is included as part of ZohoCRM’s licensing plan.

Features
Enterprise
Enterprise
Lead conversion prediction$
Deal closure prediction$
Data enrichment$
Zia voice
Best time to contact$
Macro suggestion
Prediction builder
Recommendation engine
Image validation
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Lead conversion prediction

$

Deal closure prediction

$

Data enrichment

$

Zia voice

Best time to contact

$

Macro suggestion

Prediction builder

Recommendation engine

Image validation

Sales enablement

Sales Hub offers a similar array of sales enablement features. Managing quotes and sales orders is available as standard. However, Sales Hub doesn't have an option to create price books by product. The lack of advanced features like Zoho CRM's SalesInbox, which automatically prioritizes and organizes your emails according to deals in your pipeline, is also a major drawback.

Features
Enterprise
Enterprise
Price books
Sales quotas
Sales orders
Documents
File versioning
Reviews
Wizards
SalesInbox
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Price books

Sales quotas

Sales orders

Documents

File versioning

Reviews

Wizards

SalesInbox

Marketing automation

HubSpot offers only very basic marketing features such as mass email and email relay options in Sales Hub and you will have to purchase and integrate Marketing Hub to access more advanced features like Marketing Attribution, and Marketing Campaigns. There is also no customer segmentation function, which makes it difficult to understand your customer demographics and accurately target specific customer groups.

Features
Enterprise
Enterprise
Email templates
Mass email
Marketing campaigns
Marketing attribution
Customer segmentation
AdWords integration
Auto response
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Email templates

Mass email

Marketing campaigns

Marketing attribution

Customer segmentation

AdWords integration

Auto response

Team collaboration

Compared to Zoho CRM, HubSpot has a very limited feature set for team collaboration. Even basic capabilities like calendar booking and sync have severe limitations. HubSpot doesn't have a built-in calendar. You can use the Meetings tool to integrate with your Google or Microsoft 365 calendar, but it's not possible to sync appointments or tasks with the calendar on any other device you use.

HubSpot doesn't offer a dedicated feed for teams to brainstorm ideas, or post updates, but they can conduct private contextual conversations within their shared team inbox.

Features
Enterprise
Enterprise
Gamescope$
Calendar
Calendar sync through CalDav
Calendar booking
Team feeds
Tagging
Collaboration chat toolCliq$
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Gamescope

$

Calendar

Calendar sync through CalDav

Calendar booking

Team feeds

Tagging

Collaboration chat tool

Cliq

$

Pricing comparison

Edition
/user/month billed annually /user/month billed annually
/user/month billed annually /user/month billed annually
Free$00$0
Standard / Starter$1414$15
Professional$2323-$90
Enterprise$5040-$150
Ultimate$5252-
Zoho CRM Enterprise
Hubspot Sales Hub Enterprise

Free

$ 00

$0

Standard

$ 1420

$50(2 users)

Professional

$ 2335

-$500(5 users)

Enterprise

$ 4050

-$1200(10 users)

Ultimate

$ 5265

--

What's the annual price difference?

Number of users: 550

$264000Zoho CRM Enterprise ($40/user/ month)
$990000Hubspot Sales Hub Enterprise ($150/user/ month)

With Zoho CRM, you save $726000 or upto 73% in savings annually.

Zoho CRM - Recognized by critics
and highly rated by users

Paul Greenberg's CRM Watchlist, 2022 - Winner with distinction. (Highest Score)
Gartner Magic Quadrant Sales Force Automation 2022 - Visionary
Leader in CRM Technology Value Matrix 2022
Customer Choice Award for B2B Marketing Automation, 2022
TrustRadius - Top-Rated CRM Software, 2021

Here's what our
customers say

1 / 3

I did some serious digging into Zoho and with each new layer I pulled back I became more and more excited. Not only did I find a CRM solution, but a platform allowed me to lower my monthly tech spend by $6k–$11k while centralizing all my data for better business intelligence. Salesforce has become what they originally set out to disrupt. They are the new Oracle, Dynamics, SAP... Just look at the cost you are incurring to turn that monster on and get it to 60% of what you really need. Recouping your investment will take years, if you ever do.

Michael McMillanCEO, ProximoCX.

Zoho had all of the functionality that we could ever need, at a fraction of the cost of Salesforce. It felt much more intuitive, and I was sure we would be very happy moving forward with Zoho. Anybody can use Zoho. The interface is straightforward, and the initial trial setup took very little effort.

Ignacio GalarragaCEO, The NetMen Corp

Salesforce does a nice job of making people think all other CRMs lack functionality. We checked out Zoho and found that not only did it have all of the functionality Salesforce has, but the interface was much more thoughtful and well-designed. Bernard Health's bottom line has improved significantly since switching to Zoho.

Alex TolbertCEO, Bernard Health

Switch to a better
CRM experience with Zoho

Disclaimer: All names and marks mentioned here remain the property of their original owners. Prices are as published by the named competitors on their website(s) as on 01-12-2024 (without taking into account the taxes or discounts), and are subject to change based on the pricing policies of the competitors. The details provided on this page are for general purposes only and cannot be considered as authorized information from the respective competitors. Zoho disclaims any liability for possible errors, omissions, or consequential losses based on the details here.