Five proven marketing channels that guarantee a high return on investment 

Hey, fellow marketers! Are you really reaching your customers in this crazy online world we live in? It's no secret that promoting a business and getting attention online has drastically changed over the past decade. As marketers, creating awesome content is only half the battle. You also need to make sure it's easily accessible to your target audience. That's why it's super important to know your channels and choose the right ones to get your content out there. Let's dive into some of the most effective marketing channels that are popular right now!

Emails

Email may seem old-school, but it's still one of the best ways to talk to people. With email marketing, you can talk straight to potential customers—no middleman needed!

Once you make that connection, you can send them cool stuff that'll get them interested in what you're selling. And the best part? You can send them content that's super relevant to their interests, so they'll be more likely to buy from you or sign up for your newsletter. Just remember, you gotta keep that content coming. Maybe even throw in some special deals or discounts to sweeten the deal.

Videos

You probably already know how important videos are today; they get way more reach and engagement than mainstream text or blog posts. And with mobile devices and platforms like YouTube, Instagram, and Tiktok, it's never been easier to create and share videos. In fact, a study by Google found that 68% of YouTube users say videos help them make buying decisions. That's crazy, right?!

Videos are a super versatile form of advertising that can be repurposed across multiple marketing channels. You can create product demonstration videos and post them on your webpages, host live videos on social media to troubleshoot customer queries, or post how-to demo videos on your channel. So get those cameras rolling!

Social media

Time and again, social media has proved to be a huge market for businesses to engage with their audience. Facebook has 2.2 billion users and 1.5 billion daily active users, Instagram has over 800 million, and Twitter (Now X) has over 225 million active users. These are just a few bits of data that indicate how robust social media platforms have become today. According to Buffer's State of Social report, almost 60% of marketers say that including social media in their overall marketing strategy is critical.

Users aren't just looking at memes on social media anymore; they're also researching brands and products of their interest. Many social media platforms have made this easier for users and a lot more competitive for marketers and businesses. A smart social media strategy would be tailoring content for each platform and finding the right audience on each one.

Search engine optimization

Suppose you want to grow your business organically. To do so, you have to optimize your website and web pages on popular search engines to generate quality traffic. Despite many other profitable marketing channels, businesses work hard to rank with SEO. The reason is simple: More than 51% of internet searches are from search engines.

Since everyone is searching for answers and information on Google, if you provide what they're looking for, they're more likely to sign up for your offer or download a resource from your site. To get their attention, it's important to find the right keywords that people search for and maintain an authentic online presence to get in front of people who need a business like yours.

Podcasts

Did you know there are, like, three million podcasts out there? Crazy, right? And with over 40 million episodes to choose from, it's safe to say people love tuning in to hear what others have to say. Podcasts are awesome because you can listen to and engage with the content without having to stare at a screen.

With so many podcasts out there, how do you make sure yours stands out? Well, it's all about making sure your audio quality is on point, your content is relevant, and your audience trusts your brand.

Pay-per-click marketing

If you're a result-driven marketer who likes concrete insights for your marketing strategies, PPC advertising will become one of your favorite marketing channels. It's a paid strategy that operates on a pay-per-click model, which means you pay for every click you get on your ads. Tools like Google Ads help you research and determine the most effective keywords for your business and decide how much you want to invest in clicks.

Word-of-mouth marketing

Have you ever told your friends or family about an awesome product or business you tried and loved? Well, that's word-of-mouth marketing! It's when customers share their positive experiences with others, and it's a super powerful way to get more people interested in your stuff.

\There's a catch, though; you have to earn people's trust first. A good experience with your brand is key, but building trust is just as important. Did you know that 70% of buyers think they have to trust a brand before they'll buy from them? And get this: People trust regular folks like themselves 14% more than marketers or salespeople. So if you can get your customers talking about your business, you're golden! And don't forget—happy customers leave good reviews, which can bring in even more new customers.

To sum it up, there are several marketing channels that can drive a high return on investment for your business. Whether you choose to leverage email marketing, PPC advertising, word-of-mouth marketing, podcasts, or video content, the key is to understand your audience and deliver content that resonates with them. With the right approach, these marketing channels can help you establish trust, build relationships, and drive conversions. So don't be afraid to experiment with different channels and see which ones work best for your business. With persistence and creativity, you'll be well on your way to achieve your marketing goals and grow your business.