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The Mailchimp Extension for Zoho CRM integrates Mailchimp, the email marketing tool, with Zoho CRM. It helps group, tag, and segment Zoho CRM contacts and effectively send the right message to the right audience, directly from Zoho CRM.
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Business needs
Businesses use Zoho CRM to manage complete customer sales lifecycles, whereas Mailchimp is widely used for email marketing and automation. Recording and managing separate databases for sales and marketing for the same customer can lead to data redundancy and silos.
Disconnected CRM and email marketing platforms can lead to many issues:
Missing out on potential benefits that come from streamlined customer segmentation, automated email campaigns, improved lead generation, and more
Inefficient tracking, managing, and leveraging of customer data
Difficulty tracking customer interactions through emails and using that data to personalize marketing content
Inability to use triggers to automatically send out emails based on customer behavior
Solution
The Mailchimp Extension for Zoho CRM easily organizes all your customer records in one centralized location. It saves a lot of time and effort on dual data entry and dual record maintenance.
With this integration, users can perform actions right from Zoho CRM:
Add, edit, or delete any audiences of Mailchimp from groups, tags, and segments.
Add any existing Zoho CRM contacts to the Mailchimp subscriber list with a single click.
Bulk subscribe/unsubscribe to any number of Zoho contacts from/to your Mailchimp mailing list.
Opt out emails of any leads/contacts of Mailchimp subscribers.
Track the bi-directional record sync between Zoho CRM and Mailchimp.
Benefits
Ensure data accuracy and increased visibility into customer behavior and engagement.
Efficiently customize marketing campaigns with improved customer segmentation, better customer insights, and a clear understanding of customer preferences.
Enhance customer relationships and save more time and effort with unified records in one place.
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