It's been a great year for us working towards making each of your marketing journeys easy and effortless. On this note, we are thrilled to introduce three new robust features specially crafted to help you work seamlessly. Adding a new feather to Zoho Marketing Plus, we now have a Landing Page Builder that lets you create attractive and high-converting pages for your marketing campaigns. To make team collaboration smooth, Zoho Marketing Plus now hosts a powerful and secure collaboration tool that lets your team stay connected anytime, anywhere. And to ensure you stay on top of everything, we’ve introduced a Unified Marketing Calendar. Read on to see how these features are designed to perfect your marketing efforts.
A landing page builder that aids in higher conversion rates
When we talk about a brand's marketing journey, we all know how essential a landing page is. Well-designed landing pages play a crucial role in attracting visitors and converting them into leads. Understanding this, we are excited to introduce the Landing Page Builder in Zoho Marketing Plus. Having this feature within a marketing suite empowers your marketing journey and makes it complete. By integrating it into the suite, you can easily use the landing pages across various channels in your campaigns. Here’s everything you can do with the Landing Page Builder:
Pick from a variety of templates
Each marketing campaign has its unique goal, and your landing page design should reflect that. With the Landing Page Builder in Marketing Plus, you can choose from a variety of templates—whether for lead generation, product launches, promotions, webinars, and more. If you want a fully customized page, you can build one from scratch to match your specific campaign needs.
Pop-ups to prompt action
Sometimes, visitors need a little nudge to take action. Pop-ups are a great way to engage your audience and encourage them to take the next step—whether that’s making a purchase, signing up, or accessing more information. Using the landing page builder, you can create and add pop-ups to your landing pages, suiting your needs.
Web forms to get to know your visitors
Forms are essential for gathering information from your audience. With the form builder, you can create native forms or integrate with robust CRM services, making it easy for visitors to submit details and connect with your brand.
Experiment and optimize
Knowing what works best on your page comes with testing. With the Landing Page Builder in Zoho Marketing Plus, you can perform A/B testing to identify which elements drive better results and optimize your page for higher conversions.
Actionable insights to improve performance
Marketing Plus offers deep insights into your landing page performance. Track key metrics like pop-up interactions, visitor behavior, form submissions, ad performance, and much more, allowing you to make data-driven improvements.
Supercharging team collaboration with a robust chat window
Effective brainstorming and collaboration are key when it comes to marketing teams. We all know that the best ideas often come from team meetings and group chats. To facilitate smooth execution among your teams, we are introducing a power-packed Chat Window within Zoho Marketing Plus that keeps you connected and updated. This tool comes with many benefits for your team:
Chat and talk with your teammates from anywhere
Need a quick chat with your team member? It’s now easier than ever. With the enhanced chat tool, you can check the status of your teammates, call, and message them from anywhere.
Schedule and conduct meetings effortlessly
Have a campaign to discuss? Weekly or daily status calls with the team? No worries—you don’t have to switch tabs. You can now schedule meetings or meet instantly using the tool within Zoho Marketing Plus.
Collateral sharing made easy
Sharing marketing collateral shouldn't be a time-consuming task. With the collaborative chat tool, you can swiftly share videos, presentations, documents, and much more with your teammates. Upload from anywhere—whether from your devices, cloud storage, or even code snippets.
A unified calendar to help you stay on track from anywhere
A calendar is a marketer's best friend, right? We’re excited to introduce the Unified Calendar in Zoho Marketing Plus. This feature offers a host of capabilities that will help your team map out campaigns with precision. Having a personalized calendar is essential for any brand, and the possibilities with this new feature go far beyond simple scheduling. Here’s what you can do with the Unified Calendar:
Fully customizable calendar
Tailor the calendar to your brand’s specific needs and objectives. Whether you're planning daily, weekly, or monthly activities, the Unified Calendar allows you to customize it to fit your marketing strategy.
Multi-channel calendar
Track all your channel-based activities with ease. The Unified Calendar lets you organize and monitor campaigns across different platforms, giving you a comprehensive view of your marketing efforts for the week, month, or quarter.
With these new features—Landing Page Builder, Enhanced Chat Window, and the Unified Marketing Calendar—Zoho Marketing Plus is designed to help you streamline your marketing workflow, boost collaboration, and create highly effective campaigns. These upgrades are here to make your marketing journey more holistic, efficient, and data-driven. Go ahead and unlock new possibilities.
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