Product bundling is an effective way to buy, sell, and use SaaS products that fulfill similar or complementary business needs. If you want to purchase a CRM, a help desk solution, and an analytics tool, the Zoho CRM bundle might be the right choice for you. When companies opt for product bundles, they significantly simplify purchase decisions, enhance customer experience, and build a stronger ecosystem for their partners and customers.
Where do tech integrations fit in? Read on to find out the various benefits Zoho Marketplace extensions offer for Zoho's product bundle offerings.
How Zoho Marketplace extensions can help Zoho's product bundles
Helping customers choose the right tech integrations can lead to smaller sales funnels, faster purchase decisions, and higher retention rates. Let's explore some of the key benefits of using Zoho Marketplace extensions for Zoho's product bundle offerings.
- Save cost and time.
Let's look at an example of a fast-food restaurant. It's a slow Monday morning and you're craving a nice juicy burger. You see a combo offer for a burger, fries, and a shake for a discounted price. Wouldn't you rather buy that than just one burger? It'll be filling; you get two more items for a few extra bucks, and let's face it, a burger always tastes better with fries.
When companies offer more features and extensions for existing products, customers see a higher value proposition at a lower cost. It also helps them save the time spent making purchase decisions for multiple products.
- Promote customer loyalty and higher value proposition.
However, if the food tastes terrible, even if the restaurant offers four items for the price of one, you'd think twice before going there again.
It's important to create tech ecosystems that promote seamless integrations for an enhanced user experience. This promotes customer loyalty and helps deliver superior value.
- Provide a one-stop shop for all tech needs.
Let's say you like the burger at the fast food restaurant and the hot chocolate at a coffee shop. What if the restaurant offers both? What if there was a food court that offered both of these items at the same store with an attractive discount? This way, customers get to try both items, increasing their awareness of both brands. It also collectively increases the revenue of both businesses.
That’s precisely what Zoho offers to its users through the Zoho Marketplace ecosystem. It is a one-stop shop for all of their tech needs. It offers Zoho's ISV and SI partners an opportunity to expand their market reach and revenue, and provide scalable solutions to their customers.
Other benefits include better user adoption, a higher scope for future product developments, and enhanced security and compliance.
How to integrate your applications with Zoho products
Zoho offers a variety of developer platforms to integrate your application with our products. We've compiled all of the required information to help you choose the right one. You can pick the one that best meets your requirements.
Check out the latest integrations for all Zoho products at Zoho Marketplace.
(Would you like to become a Zoho Marketplace tech integration partner? Click here to sign up!)
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