Top Embedded Analytics Tools in 2024

It's difficult to imagine a business application today without real-time insights reporting. Independent software vendors (ISVs) are no longer content with basic BI capabilities, and they work hard to include advanced analytics as a part of their offering. In essence, the build-vs-buy debate is a thing of the past—the best path, as seen by ISVs, is to find a provider that can embed analytics within their application quickly and easily.

There are many embedded analytics tools on the market, and it's imperative to understand the factors that'll help identify the best one. You can read more about them here, but for the sake of this article, here's a quick refresher: 

  • Integration - Look for platforms that not only support embedding BI capabilities but also enable the seamless integration of analytics into your application
  • Scalability - Prioritize platforms that can readily scale up to match your business requirements
  • Security - Choose a tool that is capable of working with your application’s security model (e.g., single sign-on, access control)
  • AI infusion - Seek out machine learning and AI capabilities that can increase the value of your embedded analytics
  • Support - Find providers that can offer engineering and integration support with respect to embedding essentials, such as rebranding and localization. But be sure to check their SLAs and pricing policies when licensing or selling your product!

Based on these criteria, we've come up with a list of the top embedded analytics tools on the market today. 

embedded analytics tools

Zoho Analytics  

Zoho Analytics combines ease of use with AI-powered BI and analytics capabilities, making it accessible to any user. It integrates seamlessly into diverse ecosystems because of its extensive native connectors with popular business applications and databases, as well as REST APIs and SDKs. The platform's elastic architecture supports horizontal and vertical scaling to handle high volume datasets and large user bases efficiently. Its enterprise-grade security framework is time-tested and accredited to the highest industry standards. With 24/7 global support, extensive customization options, premium assistance and much more at a TCO that is among the lowest in the market, Zoho Analytics is an excellent embedded analytics provider for businesses of all sizes.

Logi Analytics

Logi Analytics enables easy embedding of sophisticated data visualizations and insights directly into their application workflows, without disruption to the user experience. Its developer-centric approach also facilitates the handling of extensive customizations. Their ease of integration with various data sources, powerful capabilities, scalable architecture, and security framework continue to position them as a key player in the embedded analytics market.

Reveal

Reveal is designed to seamlessly integrate advanced data visualization with reporting and AI-powered capabilities. It offers many other advantages, like scalable architecture, deployment options, a security framework, and responsive customer support that makes it an appealing choice for businesses looking to embed analytics.

ThoughtSpot

ThoughtSpot's integration capabilities enable seamless embedding of interactive dashboards and AI-powered analytics into existing applications. The platform's scalability, robust security, data democratization, and customer support makes it a preferred option among organizations looking to set up a data-driven culture

GoodData

GoodData supports seamless integration with other business applications through APIs and SDKs. It can handle extensive data volumes with a keen focus on platform security. Other advantages, like a strong developer community, documentation, and customer support, make it a reliable choice for embedding analytics

Qrvey

Qrvey is built for SaaS providers and organizations looking for data-driven experiences. Its strong suit is in handling large-scale, multi-tenant environments, and the platform's security framework is enterprise-grade. Other advantages, like documentation and highly available customer support, makes Qrvey a strong player in the embedded analytics market.

Power BI Embedded

Power BI Embedded is built on Microsoft's Azure platform, so it comes with inherent advantages in terms of scalability, security, and performance. It supports easy embedding of Power BI's analytics capabilities and AI-driven features into business applications. Its responsive technical support and integration with the Microsoft ecosystem makes it a good solution for embedding analytics.

Domo

Domo can embed interactive visualizations and analytics features anywhere within business workflows. Its scalable architecture, highly compliant security framework, integration with a plethora of data sources, and strong support resources makes it a reliable embedded analytics provider.

Yellowfin BI

Yellowfin allows developers to integrate user-friendly data visualizations directly within their software environments. Some of its key advantages include collaborative analytics, data storytelling, and extensive customization options. It's a preferred choice for organizations looking to foster data-driven decision-making across their rank and file. 

Luzmo

Luzmo enables seamless embedding of reports and dashboards. The platform's unique set of advantages, like developer-friendly APIs, scalable architecture, security, robust customization options, and responsive support positions it as a provider of embedded analytics solutions tailored to end-user needs.

This list might not be exhaustive, but it's a good beginning to your search for a suitable embedded analytics tool. And if you're considering Zoho Analytics, we'd be happy to help you get started

Good luck with your analytics journey, and we hope to hear from you soon!

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