A form is more than just a functional element on your website; it is a crucial tool for facilitating interactions with your audience. The way a form seamlessly blends with your website’s design can significantly enhance the user experience. When a form looks like an integral part of your website, users are more likely to feel comfortable completing it.
Understanding the basics
Before we dive into making your embedded form look great, let's ensure you have the fundamentals covered.
Choose a form builder
Choosing the right form builder can make a significant difference in the success of your online forms. Choose a form builder that is simple and easy to use, offers customization options and templates, and can help you create interactive and engaging forms.
Look for a form builder that offers extensive customization features like color schemes, fonts, and layout options. Ensure the form builder supports responsive design to adapt to different screen sizes.
Learn about the things you must consider while choosing your form builder.
Create your form
- Design the form to match your website's purpose (contact, signup, registration, etc.).
- Ensure the form fields are relevant and necessary to avoid overwhelming the user.
- Arrange fields in a logical order that guides the user smoothly from start to finish.
- Use clear and concise labels for each field. If a field requires a specific format, provide an example in instructions or use placeholder text.
- Clearly indicate which fields are required and which are optional.
Generate embed code
Zoho Forms offers ready code that you can use to embed forms anywhere on your website.
You can embed your form using any of the following options:
- iframe enables you to embed the form as a frame or an external resource. We calculate the height and width of your form based on the container in which you embed it to make your form look seamless on your webpage.
- JavaScript lets you embed the form as a part of your webpage. You can customize the JS code for automatic height, adding field aliases, and referral tracking.
- Hyperlinks offer a simple way to embed forms on your webpage. When a website visitor clicks a hyperlink, the form will open in a popup window.
- Lightbox lets your form pop up over your webpage when website visitors take a desired action. This will grab the attention of your website audience and enhance form conversion rates.
- HTML & CSS code can be downloaded and customized to embed in your website.
Making your form fit in
Once you have your embed code, it's time to style it to match your website.
Identify your website's style elements
- What are your primary and secondary colors?
- What fonts does your website use?
- What do your call-to-action buttons look like?
Consider the surrounding content; the form should not overwhelm the webpage.
Color coordination
Color psychology plays a crucial role in user experience. The right colors can evoke emotions, guide user attention, and enhance overall form usability. Identify your website's primary and secondary colors. Choose a color palette and see how it blends with your website.
- Complementary colors: Colors opposite each other on the color wheel (e.g., blue and orange).
- Analogous colors: Colors adjacent to each other on the color wheel (e.g., blue, green, and yellow-green).
- Triad colors: Three colors evenly spaced on the color wheel (e.g., red, yellow, and blue).
- Monochromatic colors: Different shades, tints, and tones of the same color.
Test different combinations and see what looks best. Too many colors can be overwhelming. Focus on using a limited palette and maintain the same color scheme throughout your website for a cohesive look and feel.
Learn about choosing the right colors in forms.
Typography and fonts for your form
Use the same font family as your website's main body text and headings to maintain consistency. You can use different font weights (bold, light, regular) or styles (italic) for emphasis or to establish visual hierarchy within the form.
Choose fonts with clear and easy-to-read characters. Avoid overly decorative or script fonts that can be difficult to decipher and use a font size that is comfortable for your user to read.
Learn about the importance of fonts in forms.
Match form buttons to website call-to-action buttons
Ensuring consistency in button design across your website is crucial for maintaining a cohesive user experience. Check the styling of your call-to-action (CTA) buttons in the website. This includes their background color and text colors, border radius, padding, and hover effects. Apply the same button shapes (rounded, square, rectangular) used on your website.
Best places to embed a form on your website
The optimal placement of a form depends on its purpose and the overall goal of your website.
Homepage
Above the fold is the most prominent position. This placement is ideal for high-priority forms like email subscriptions or contact forms to generate leads.
Blog posts
You can place the form either at the end of the post to capture reader interest or within the post to break up long content or offer additional value.
Pop-ups
- Exit-intent pop-ups: Triggered when a visitor is about to leave the site.
- Timed pop-ups: Appear after a certain amount of time on the page.
- Scroll-triggered pop-ups: Appear when a visitor scrolls to a specific point on the page.
Zoho Forms offers Lightbox popup forms that work like magic to generate leads on your website.
The best placement for your form depends on your specific goals and target audience. Test different options to determine what works best for your website. By aligning your embedded forms with your website's design, you can create a seamless and engaging user experience. A well-integrated form not only complements your website's aesthetics but also boosts conversions. Remember to prioritize consistency, readability, and user-friendliness when designing your forms, and you will be well on your way to crafting forms that seamlessly blend with your website's overall look and feel.
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