Today's users are bombarded with information, and their attention spans are shorter than ever. Forms are often perceived as monotonous walls of text and a chore to complete, and this can be a major barrier to effective data collection.
At Zoho Forms, we are always looking for ways to help you create more effective and interactive forms, so we're excited to introduce our latest addition: the Embed Field. This powerful new field allows you to embed video and audio directly within your forms, which opens up a world of possibilities for better communication, richer interactions, and more dynamic user experiences—and you don't even have to write a line of code.
Why embed audio and video in your forms?
Increased engagement
Your forms are not just walls of text, but interactive experiences. Embedding a short, captivating video at the beginning of your form can instantly grab respondents' attention and draw them in. Think of it like a movie trailer: a quick, enticing glimpse into what the form is all about. This initial spark of interest can significantly increase the likelihood of them completing the entire form.
Clarity through sight and sound
Complex instructions or product features can be a turn-off for respondents. However, with a well-crafted video or audio clip, you can break down those complexities and enhance understanding.
A personal touch makes all the difference
Nobody enjoys filling out forms for a faceless company. By adding a human element through audio or video, you can personalize the interaction and make respondents feel more comfortable. For instance, if you are collecting sign-ups for a free webinar on social media marketing tips, you can embed a short video featuring a marketing expert sharing a key takeaway from the webinar. This sneak peek excites users and motivates them to register.
Learn how to use the Embed field in Zoho Forms
Practical applications of embedded audio and video in Zoho Forms
Now that we have established the "why" behind embedding audio and video, let's explore some practical applications that showcase the "how" of effective implementation.
Event registration forms
Breath life into your event registration forms! Add a captivating video trailer highlighting the event's theme, speakers, and activities. This fosters excitement and motivates users to register for the experience.
Employee onboarding and training
Streamline the onboarding process for new employees by embedding a welcome video from the HR manager. This personal touch creates a sense of belonging and sets a positive tone for the new hire's journey. For specific training requirements, consider adding short instructional videos or audio recordings to explain workflows and processes.
Lead generation forms
Capture leads and nurture relationships with a more engaging approach. Embed a short video highlighting the benefits of subscribing to your newsletter. This personalized touch can significantly improve lead conversion rates.
Music and audio samples
For products like music albums or podcasts, embed audio samples directly into your form. This helps engage users and allows them to review specific tracks or episodes to give you valuable insights into listener preferences.
Best practices for using the Embed field
Here's how to maximize the impact of embedded audio and video content to create engaging forms that convert.
Keep it relevant
The embedded content should directly relate to the purpose of your form. Just because you have embedded something cool does not mean users will automatically understand its purpose.
Put the embedded media in context
Provide a brief description or set of instructions with the embedded content. This could be a simple sentence explaining what the user is about to see or hear, prompting them to pay attention to specific details within the embedded content.
Use the right type of content
While videos tend to be popular, they aren't always the right type of media. Consider using audio for concise instructions or testimonials.
Start using the Embed field today!
Ready to take your forms to the next level? Log in to Zoho Forms and start using the Embed Field to create more engaging and interactive forms. Whether you are registering attendees, showcasing products, or collecting product reviews, adding audio and video can make your forms more effective and engaging.
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