How it started
A few years ago, we recognized a significant challenge businesses were facing: automating workflows between their WordPress setup and their tech stack. Many organizations struggled to connect their WordPress ecosystem—including their websites and plugins—with tools like CRMs, email automation platforms, and accounting software. This disconnect led developers to depend on a mix of native integrations, custom scripts, and integration plugins to bridge the gap. But this approach meant that they were paying for, managing, and troubleshooting them separately for each requirement.
Today, integrations are a fundamental part of any modern business, with hundreds of integrations working together to run operations smoothly. But, despite their importance, many continue to treat WordPress integrations differently from their other business app integrations.
So we asked ourselves two key questions:
- What challenges are forcing organizations to approach WordPress integrations differently from their other business tech stack integrations?
- Is the traditional approach to integration sustainable in the long run?
What we found is that there aren't a lot of solutions that provide comprehensive integrations connecting WordPress to other SaaS tools or between different WordPress plugins. Thus, when organizations scale, they find that their setup comprising multiple integration solutions leads to mounting subscription costs and increasing efforts. Traditional methods fail to fully maximize the benefits of integration.
The road to simplifying integrations
That's why we decided to make WordPress integrations a core part of the Zoho Flow platform—to provide you with a comprehensive and sustainable solution to solve your WordPress integration requirements. The journey began with a small list of popular form plugins like Contact Form 7, WPForms, and Gravity Forms. By June 2024, in less than a year, we already reached 50 WordPress plugin integrations. The immense response from our users showed us just how valuable these efforts were in addressing their integration and workflow automation challenges.
Today, we’re excited to announce that Zoho Flow supports 100+ WordPress plugins, letting you automate workflows between your WordPress ecosystem and over 1,000 business apps. The Zoho Flow plugin in the WordPress Plugin Directory has also crossed 4,000 downloads.
Our WordPress integration gallery spans categories like ecommerce, online forms, security, CMS, marketing automation, and more, with plugins like WooCommerce, WPForms, WordPress.org, and Elementor our most popular integrations.
What’s next?
This is just the beginning—here’s what we have planned moving forward:
- Add more plugins across diverse categories and expand triggers and actions for existing plugins.
- Grow our gallery of ready-to-use integration templates that currently sits at 25,000+, so setting up integrations is even easier.
- Enhance the speed and responsiveness of WordPress integrations to make automations feel instant.
Our goal is to help you bring all your integrations under one roof, so managing them doesn’t become yet another hassle caused by solutions meant to boost productivity and efficiency.
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