The Company

Blue Tyga, is a dynamic and innovative fashion brand that has been making significant strides in establishing its presence in the diverse Indian market. They are known for their commitment to quality and cutting-edge design for comfortable clothing. With the brand's ethos revolving around providing customers with stylish and high quality products, Blue Tyga focuses on designing and creating high-quality apparel for everybody. Some of the successful products from the brand include Sunscreen jackets with UV protection, Cool Rush-featured Ice Tee that keeps the body cool even in elevated temperatures, Office Joggers and Travel Joggers.

The Challenge

In recent times, Blue Tyga has strategically expanded its operations in India, recognizing the immense potential and growing consumer base in the country. Through strategic partnerships, innovative marketing campaigns, and a keen understanding of local trends, the brand has been steadily gaining popularity among consumers.

With growth comes challenges in day-to-day operations, especially accounting and inventory management problems. The company wanted to resolve their ongoing issues, like inadequate inventory tracking. This issue led to lesser visibility on the stock across multiple holding locations, which, in turn, reduced the overall customer experience for the company.

As the number of stock locations and warehouses increased with the increasing customer base, the reporting and stock reconciliation problems started growing, too. Tracking missing inventory and finding the traceability of inventory was the key to unlocking the accountability of goods and faster inventory reconciliation.

An increase of sales channels online and offline resulted in a spike in the number of orders being handled along with the complexity of tracking these orders. It was understood that on time deliveries created a 40% better positive impression on customers, which, in turn, results in returning customers, increasing the importance of tracking inventory. Adequate reporting was also necessary to track sales revenue and numbers to manage production cycles and ensure stock availability and reduce inventory turnaround times.

The Solution

To address these challenges, Blue Tyga set out to identify a system to ensure seamless operations across its expansive network. Searching for and evaluating an all-inclusive inventory management software led the Blue Tyga team to Zoho Inventory.

"As the company started growing at 30% year-on-year, having a fully functional inventory and order management system at an affordable cost was a priority; we had to make sure to focus on our brand's growth goals more than worrying about operations side."
  — Nihal TC, Director, Blue Tyga

Benefits and ROI

The introduction of Zoho Inventory facilitated enhanced customer satisfaction by enabling the company to efficiently track inventory, streamline sales, and fulfill orders. The company's warehouse operations saw a significant upgrade after switching to the cloud-based inventory management application.

Production manager Sathish recalls, "Identifying the stock and their aging from all the different warehouses was tough earlier. Now, with the tap of a button, the Zoho Inventory aging report gives me the aging details of the different stocks available in the different warehouses, and thus helps my team manage production planning accordingly."

The Blue Tyga marketing team made use of the customized and ready-to-use reports within the app to make planned decisions through their marketing journey. The advanced reporting in Zoho Inventory also helped the team access metrics such as sales person-level sales reports, inventory batch details reports, stock summary reports, warehouse reports, ABC classification reports, and more.

Blue Tyga was also able to closely monitor sales trends and implement data-driven strategies with the help of the reporting metrics available in the app. The on-time data also helped the team ensure improved inventory movement and reduced stock pileups for the company, increasing their overall operational efficiency.

The brand also integrated an advanced accounting system, Zoho Books, with Zoho Inventory. This helped the data from different sales channel transactions in Zoho Inventory flow seamlessly to Zoho Books, making accounting effortless.

"GST filing has been made easy with the data coming in from the sales details in Zoho Inventory to Zoho Books. This helps me create the reports to be filed in a very short time and in the specific format as defined by the GST government portal."
   — Abitha, Chief accountant, Blue Tyga

Recognizing the importance of accessibility, Blue Tyga prioritized mobile access to critical information. This helped the different on-the-go teams to be informed of available inventory, stock movement, track sales numbers, and manage transaction-level approvals on purchases and sales when and wherever it was required. The mobile apps on iOS or Android could ensure delivery timings and expectations for the customers.

Zoho Inventory helps us stay in control of our data. I can now control who sees what and which team has access to our financial data and stock data in what format. The mobile app helps approve transactions submitted on the go by avoiding unnecessary delays."
   — Nasim, Operations and Finance Manager, Blue Tyga

The user roles functionality could now help restrict data based on the user's function and everyday needs in the company. This helped the company control confidential data based on item profitability, vendor information, customer information, profit percentages, and more with only the users who need the data or reports to work with.

The adoption of the different order management processes has now helped them track every process in the order cycle and also helped them improve the customer experience by providing continuous updates to the customers and vendors. The customer portal also helped customers track their orders and understand their payment status, enabling them to have all the necessary purchase information with them as needed.

Looking forward - The scaling phase

Being a thriving brand that offers continuously innovative, tech-enabled, and comfortable fashion products to the masses, Blue Tyga has experienced continuous industry growth and increasing market share. In their efforts to streamline day-to-day inventory operations, the company witnessed improved data processing and team collaboration upon moving to Zoho Inventory. The company has laid a solid foundation for massive growth in the world of fashion and retail. With such scalability involved, Zoho will supplement Blue Tyga's effort to revolutionize the apparel market in the subcontinent.