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Marketing 101: Getting and Keeping Customers

Learn how to create a marketing and branding strategy to help you stand out, get customers, and scale your business sustainably.

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  • A Comprehensive Guide to Market Research

Introduction to Market Research: What It Is and Why You Need It

6 Mins ReadRead

Introduction to Market Research: When and How to Start

6 Mins ReadRead

Conducting a Situation Analysis: The SWOT Analysis

11 Mins ReadRead

Using Your SWOT Analysis to Drive Your Market Research

7 Mins ReadRead

Conducting Competitor Research 

11 Mins ReadRead

Resource List for Secondary Market Research

10 Mins ReadRead

Conducting Primary Market Research

9 Mins ReadRead

Creating a Killer Market Research Survey

14 Mins ReadRead

Using In-Depth Interviews and Focus Groups for Your Market Research

13 Mins ReadRead

Best Practices for Moderating and Analyzing Interviews and Focus Groups

14 Mins ReadRead

Conducting Observational Research for Your Business

13 Mins ReadRead