The best gifts for the 2024 holiday season

Gift-giving mindset: A fine balance between heart and wallet

Before diving into what to buy, it’s worth noting how people are thinking about gifting this year. Nearly half of shoppers (48%) are leaning towards budget-friendly gifts, but it’s not just about cutting costs—it’s about being thoughtful with spending. On the other hand, about 19% of shoppers are choosing quality over quantity, preferring to give fewer, higher-end gifts. And in the middle, we have the 32% who are sticking to their usual holiday plans, unfazed by the shifting tides of consumer habits.

Setting the budget: How much are shoppers spending on gifts?

When it comes to gift spending this holiday season, Canada leads the pack with a more generous approach. A notable 15.67% of Canadians plan to spend over $200 CAD per gift, and 24.01% are aiming to stay within the $100-$200 range, showing a willingness to splurge and invest in high-quality gifts.

On the flip side, shoppers in the United States are taking a more cautious approach. The majority (33.73%) are sticking to a budget of $25-$50 USD per person, with another 27.74% opting to spend between $50-$100 USD.

In the UK, the landscape is somewhat similar to the U.S., with a majority (32.67%) allocating £20-£40 GBP per gift. However, there’s a more balanced spread across higher spend brackets, as nearly 30% of Brits are spending £40-£80 GBP, with only 11.29% going beyond £150 for gifts.

What’s leading the pack this holiday season?

Apparel is the ultimate crowd-pleaser—perfect for those personal, thoughtful presents. Whether it’s cozy winter wear or stylish outfits, fashion is at the heart of holiday gifting. Right behind, electronics continue to be a top choice, signaling that people are still excited about tech—from the latest gadgets to home entertainment systems. Gift cards round out the top three, offering both practicality and flexibility, as shoppers look to give their loved ones the freedom to choose their own perfect gift.

“CDs and movies” and “totes and pot holders” were some of the other responses. “Wine tours at wineries” also made the list

As we’ve explored what people are excited to give this holiday season, it’s only telling to see what they’re hoping to receive in return. Let’s take a closer look at the gifts that top wishlists this year.

What’s on the wishlist: Gifts people hope to receive

This year’s wishlists reveal some interesting trends, with a mix of practical items and indulgent desires taking center stage.

Tailoring the perfect gift

Finding the perfect gift can sometimes feel like walking a tightrope. But don’t worry, we’ve made it simpler than ever. We’ve crafted a handy flowchart—a quick Gift Guide Cheat Sheet —that breaks down the top choices for each generation and gender. No matter who you’re shopping for, this guide will ensure the gifts you pick leave a lasting impression.

Quick Tip: Still feeling unsure? Gift cards seem to be a popular choice across all generations. Whether it’s for online shopping, travel, coffee, or their favorite food spot, you can’t go wrong with this thoughtful option!

Top brands on shoppers’ minds

Whether it’s a high-end watch, their go-to perfume, or the latest tech, shoppers have specific brands in mind for their favorite items. Here’s a quick glance at some of the most mentioned brands across various categories.

Gifting with heart: A season of thoughtful gifts

Every gift you choose shows the care and consideration you’ve put into it. This holiday season, as you prepare for the festivities, let the gifts you give reflect the joy, connection, and warmth that make the holiday season truly special.