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Skip to main content
10 alternatives to HubSpot Forms
  • Qualtrics
  • Typeform
  • LimeSurvey
  • SurveyPlanet
  • Zoho Survey
  • Formstack
  • Alchemer (formerly SurveyGizmo)
  • Sogolytics (formerly SoGoSurvey)
  • Medallia
  • SmartSurvey
  • Final thoughts

10 alternatives to HubSpot Forms

1. Qualtrics

Qualtrics is a formidable substitute for HubSpot Forms, thanks to powerful capabilities for conducting surveys and collecting data. Qualtrics offers an all-encompassing platform that transcends traditional survey tools, empowering users to scrutinize data and synthesize insights.

Issue tracking
Key features:
  • Survey customization : Qualtrics provides an extensive array of customization features, enabling users to design surveys and forms that match their branding and specific requirements. The platform’s design flexibility empowers users to create surveys with a unique and tailored appearance and user experience.
  • Advanced question types : Qualtrics offers various question types, from straightforward multiple-choice queries to complex structures, catering to diverse research and data collection needs.
  • Survey logic : The platform supports detailed survey logic, allowing the creation of dynamic surveys that adapt to respondents' answers. This ensures a personalized and efficient user experience.
  • Powerful analytics : Qualtrics stands out in data analysis, enabling users to create real-time reports, visualizations, and dashboards for deeper insights from survey data. Its advanced analytics tools aid in making informed decisions based on the collected information.
  • Integration : Qualtrics seamlessly integrates with a wide range of third-party applications and services, bolstering its capabilities for users who want to link their survey data with other software and tools. This versatility makes it a well-rounded solution for various business requirements.

2. Typeform

Typeform delivers visually captivating and interactive survey designs that effectively engage users. It empowers users to create sleek, conversational forms with an intuitive drag-and-drop interface that simplifies the development of intricate surveys, quizzes, and questionnaires.

Typeform enables real-time response collection, seamless integration with a variety of applications, and robust analytics to derive valuable insights from your data, making it a formidable competitor to HubSpot Forms.

Type form
Key features:
  • Interactive and engaging : Typeform excels in crafting interactive and engaging forms and surveys through its distinctive conversational format. It provides a user experience that closely mimics a natural conversation rather than a traditional survey, enhancing its appeal and user-friendliness.
  • Beautiful design : The platform offers remarkable form and survey design options, granting users the ability to create visually stunning, branded, and highly customized forms that make a lasting impression.
  • Versatile question types : It offers a wide range of question formats, such as multiple choice, open text, rating scales, and more, allowing users to create flexible surveys for a wide range of use cases.
  • Conditional logic : Typeform supports the implementation of conditional logic, affording users the capability to show or hide questions based on respondents' prior answers. This feature enhances the survey experience, rendering it more personalized and dynamic, adjusting to the unique input of each participant.
  • Integration : Typeform offers seamless integration with a diverse array of third-party tools and platforms, making it a sound choice for users who need to connect their forms and surveys with other software applications. This facilitates the flow of data and enhances the platform's versatility.
Pricing
  • Typeform offers a free plan with basic features and a limited number of responses
  • Paid plans provide advanced features, including unlimited responses, custom branding, integration options, and more.
  • Typeform's pricing is competitive and flexible, catering to the needs of individuals, small businesses, and larger organizations.

Typeform is a compelling option for individuals who prioritize interactive and visually engaging surveys. Its conversational format and impressive design options make it an excellent choice for creating captivating forms and surveys. While it provides a free plan with basic features, the paid plans offer extensive customization and integration capabilities, making it suitable for a wide range of users. If you are in search of a survey solution that seamlessly combines aesthetics and functionality, Typeform is a robust contender.

3. Lime Survey

LimeSurvey, an open-source survey tool, empowers users with complete control over their data collection. With its comprehensive range of features and extensive customization options, it proves to be an excellent choice for individuals and organizations seeking to design customized surveys for specific insights. Whether you’re an academic or a business professional, LimeSurvey caters to a diverse user base, providing a robust platform for creating personalized surveys.

Lime Survey
Key features:
  • Open-source freedom : LimeSurvey's open-source nature provides users with unparalleled customization options, providing the ability to tailor surveys to specific requirements.
  • Diverse question types : LimeSurvey accommodates an extensive range of question types, encompassing multiple-choice, open-text, and more, ensuring the flexibility to construct surveys that capture precise and diverse data.
  • Global reach : With support for multiple languages, LimeSurvey is an excellent choice for international organizations or surveys targeting a broad and culturally diverse audience.
  • Advanced logic and personalization : LimeSurvey offers advanced logic and conditional features, enabling the creation of intricate surveys with branching and skip patterns. This results in a more engaging and individualized experience for survey respondents.
  • Data analysis and reporting excellence : LimeSurvey includes powerful data analysis and reporting tools, enabling users to effectively visualize and interpret survey data to facilitate informed decision-making.
Pricing
  • LimeSurvey is available in a free, open-source version that offers core survey functionalities.
  • For more advanced features, including enhanced support and security, users can opt for LimeSurvey's paid plans, which offer competitive subscription pricing.

LimeSurvey is a robust option for users in search of a customizable, open-source solution. With its extensive question types, multilingual support, and advanced logic features, it effectively caters to a diverse set of survey needs. The open-source version provides a cost-effective option, and LimeSurvey's paid plans offer extra features and support at competitive prices. If your top priorities include flexibility, customization, and cost-efficiency, you may want to consider LimeSurvey for your survey and data collection endeavors.

4. SurveyPlanet

SurveyPlanet provides a user-friendly interface and competitive features. Its intuitive design and ready-made templates make it an excellent option for quick and uncomplicated survey creation. Whether your goals revolve around market research, gathering feedback, or managing events, SurveyPlanet offers an accessible and efficient solution for collecting data and insights.

SurveyPlanet
Key features:
  • User-friendly interface : SurveyPlanet boasts an intuitive and user-friendly interface, ensuring accessibility for individuals with varying skill levels.
  • Customization options : The platform offers a diverse selection of customizable survey templates and themes, allowing users to create surveys that are visually appealing and aligned with their unique branding and specific requirements.
  • Diverse question types : SurveyPlanet supports a broad range of question types, encompassing multiple-choice, open-ended, and Likert scale questions. This versatility empowers users to craft comprehensive and varied surveys.
  • Real-time analytics : Users can access real-time survey analytics and reporting, providing the capability to swiftly make well-informed decisions based on the data collected.
  • Collaboration tools : SurveyPlanet provides features that streamline teamwork, making it a suitable choice for group projects or organizations that require input from multiple stakeholders.
Pricing
  • SurveyPlanet offers a free basic plan with limitations on the number of responses and features.
  • Paid plans, starting at competitive rates, provide enhanced features, such as unlimited responses, customization options, and advanced reporting.

SurveyPlanet can be particularly appealing to budget-conscious users looking for a user-friendly survey solution. Its intuitive interface and diverse question types make it accessible to users of all skill levels, while customizable templates and real-time analytics enhance its appeal. With competitive pricing options, including a free plan, SurveyPlanet is a dependable survey tool that effectively balances functionality with affordability.

5. Zoho Survey

Zoho Survey, part of the Zoho Suite, offers a straightforward yet powerful survey creation platform. It includes versatile capabilities like question branching, survey customization, collaborative tools, and seamless integration with other Zoho applications and third-party services. With a comprehensive feature set and competitive pricing, it is a compelling substitute for HubSpot Forms for businesses and other users.

Zoho Survey
Key features:
  • Smooth integration and versatility : Users can seamlessly integrate Zoho Survey with other apps to align with existing workflows and tools. The platform's capacity for integration provides flexibility to be useful in a wide range of business settings.
  • Competitive pricing with feature-rich capabilities : Zoho Survey provides robust functionality while maintaining a competitive pricing structure. It offers an extensive feature set, including question branching, customization, and collaboration tools, at a price point that ensures accessibility for small businesses, nonprofit organizations, and individuals.
  • Simple and easy-to-use interface : Users with varying degrees of experience can create surveys with ease thanks to this interface's simplicity. The platform's ease of use speeds up the learning curve for new users and simplifies the process of creating surveys.
  • Lots of customization options : Zoho Survey stands out with a wide range of customization options. It enables users to create surveys with a variety of question types, themes, and branding components, guaranteeing that surveys are precisely tailored to meet individual preferences and branding specifications.
  • Increased reach through multi-channel distribution : Zoho Survey optimizes survey outreach by supporting a variety of distribution channels, such as email, social media, SMS, and website embedding. Using multiple channels helps surveys reach the widest possible audience to encourage a large pool of responses.
  • Advanced logic for personalized surveys : To create dynamic and personalized surveys, users can implement branching features and advanced skip logic. This feature makes surveys more pertinent and engaging to each respondent.
  • Powerful analytics capabilities : Zoho Survey provides access to a wide range of advanced analytics and reporting capabilities for understanding survey data. This allows users to develop practical insights based on thorough analysis.
Pricing
  • Zoho Survey offers a free plan with limited features and survey responses.
  • Paid plans start at a reasonable price, offering more features and higher response limits.
  • Competitive pricing tiers are available for businesses of all sizes, including customizable enterprise plans.

Zoho Survey is a full-featured and cost-effective alternative to HubSpot Forms. It meets the requirements of both individuals and businesses, offering a user-friendly interface, extensive customization features, and advanced capabilities. If you are seeking a survey tool that fits your budget but doesn't compromise on functionality, Zoho Survey is a practical choice.

6. Formstack

Formstack is a user-friendly survey tool that excels in simplifying form creation and streamlining data management. It stands out with an extensive library of prebuilt templates, an intuitive drag-and-drop editor, integrations with a wide range of third-party applications, and support for workflow automation.

This platform serves as a valuable asset for businesses aiming to enhance their data collection processes, offering a feature set that makes it a suitable alternative to HubSpot Forms for many users.

Formstack
Key features:
  • Diverse form building : Formstack offers a wide array of form-building options, ranging from simple contact forms to complex multi-page surveys. Users can easily create customized forms with an intuitive drag-and-drop interface.
  • Integration and workflow expertise : Formstack integrates with a wide array of third-party applications and enables efficient workflow automation. This is a valuable asset for businesses looking to streamline data collection and processing.
  • Security and compliance : Formstack places a significant emphasis on data security and compliance, implementing essential safeguards such as HIPAA compliance and SSL encryption. This commitment establishes it as a trusted choice for organizations that deal with sensitive information, ensuring the protection and confidentiality of data.
  • Analytics and reporting : The platform provides users with robust analytics and reporting tools, empowering them to extract valuable insights.
  • User permissions : Formstack's user permissions settings enable secure collaboration, making it a suitable choice for teams and organizations that require distinct levels of access and control over forms and data.
Pricing
  • Formstack offers a free trial with limited features.
  • Paid plans offer a range of features, including advanced integrations, data routing, and analytics.
  • Formstack's pricing structure caters to various users, from small businesses to large enterprises.

As an alternative to HubSpot Forms, Formstack caters to users who value versatile form-building capabilities, extensive integration options, and advanced security measures. If you require a feature-rich and secure platform for online forms and surveys, you may want to consider Formstack.

7. Alchemer (formerly SurveyGizmo)

Alchemer is a robust survey platform recognized for its advanced reporting and analytics capabilities. With an extensive array of customization options and integrations, it caters to the needs of businesses and researchers looking to extract comprehensive insights from their surveys. However, prospective users should anticipate a learning curve and potentially higher costs associated with premium features.

Alchemer
Key features:
  • Advanced survey building : Alchemer provides a comprehensive suite of survey-building tools and features, enabling users to create highly customizable and intricate surveys that precisely align with specific research requirements.
  • Multi-channel distribution : It supports a diverse range of distribution channels, including email, web links, and social media, to help surveys reach a broad and diverse audience.
  • Complex logic and skip patterns : Alchemer excels in delivering advanced logic and branching options, simplifying the creation of dynamic and personalized surveys tailored to respondents' interactions.
  • Data analysis and reporting : The platform equips users with robust data analysis and reporting tools, facilitating the effective visualization and interpretation of survey data to derive meaningful insights.
  • Integration and automation : Alchemer offers comprehensive integration options with third-party tools and platforms, along with automation features designed to streamline data collection and processing workflows.
Pricing
  • Alchemer offers a free trial with limited features and responses.
  • Paid plans provides access to advanced features, higher response limits, and priority support.
  • Alchemer's pricing structure caters to a wide range of user needs, from small businesses to large enterprises.

Alchemer can be an appropriate alternative to HubSpot Forms for users in search of advanced survey features, intricate logic, and extensive integration capabilities. Its adaptability and customization options make it suitable for a diverse range of research and data collection projects.

8. Sogolytics (formerly SoGoSurvey)

Sogolytics is a comprehensive survey platform that merges user-friendly design with advanced features. It provides a wide variety of question types, customization options, and robust multilingual support. Sogolytics also offers reporting and analytics capabilities, including data visualization tools. Notably, it incorporates panel management and email distribution features suitable for market research and collecting customer feedback.

Sogolytics
Key features:
  • Survey design and customization : Sogolytics provides a user-friendly interface for survey creation, offering a wide range of question types, templates, and advanced customization options. This ensures flexibility in survey design to meet a variety of needs.
  • Multilingual support : Sogolytics offers robust multilingual support, making it an excellent choice for conducting international surveys and meeting the needs of organizations with global audiences.
  • Advanced question logic : Sogolytics supports complex logic and branching, empowering users to build dynamic surveys that adapt to respondents' answers and deliver an engaging, personalized experience.
  • Feedback and engagement : In addition to surveys, Sogolytics offers feedback and engagement tools, including online polls and quizzes. These options enhance its versatility for various use cases.
  • Analytics and reporting : The platform equips users with robust analytics and reporting features, facilitating effective data visualization and analysis of survey responses. It also offers custom reporting options that enable users to focus on specific insights.
Pricing
  • Sogolytics offers a free plan with limited features and survey responses.
  • Paid plans come at competitive rates and provide access to advanced features like unlimited surveys, increased responses, and enhanced reporting capabilities.
  • Sogolytics's pricing structure accommodates various user needs, from individuals to businesses of all sizes.

Sogolytics is a robust alternative to HubSpot Forms for users seeking a comprehensive survey and feedback platform with advanced customization, multilingual support, and intricate logic capabilities. With its user-friendly interface and diverse range of features, Sogolytics is well-equipped to address a wide spectrum of survey needs. While a free plan is available, the paid subscription options offer comprehensive solutions for both organizations and individuals seeking efficient ways to collect, analyze, and act upon valuable feedback and data. If you're looking for a feature-rich and highly adaptable survey platform, Sogolytics may be a compelling choice.

9. Medallia

Medallia is a customer experience management platform that transcends traditional surveys to provide a holistic approach to feedback and insights. This positions it as a formidable competitor to HubSpot Forms for enterprises and businesses aiming to enhance customer satisfaction. Medallia offers a suite of advanced features, including cutting-edge analytics, AI-powered insights, and real-time feedback collection.

With its unwavering commitment to customer-centricity, Medallia empowers organizations to drive positive change, strengthen customer relationships, and formulate data-driven strategies.

Medallia
Key features:
  • Comprehensive feedback collection : Medallia excels at gathering feedback from various sources, such as surveys, reviews, and social media, providing businesses with a holistic understanding of customer sentiment.
  • Powerful data analysis : The platform offers robust analytics and reporting to provide deep insights into customer feedback data, enabling users to understand trends, analyze sentiment, and identify areas for improvement.
  • Multi-channel feedback collection : Medallia facilitates feedback collection across multiple channels, allowing businesses to capture input where their customers are most active, whether that's on websites, mobile apps, or other platforms.
  • Actionable insights : Medallia emphasizes turning customer feedback into actionable insights, providing tools to close the feedback loop, drive product and service improvements, and enhance customer experiences.
  • Data security : Medallia prioritizes data security and compliance, establishing itself as a trusted option for handling sensitive customer information, ensuring peace of mind for organizations.
Pricing
  • Medallia typically offers custom pricing based on the specific needs and scale of the enterprise.
  • Medallia's pricing varies considerably, depending on factors such as the number of users, feedback channels, and the inclusion of advanced features tailored to meet specific enterprise needs.

Medallia is a compelling alternative to HubSpot Forms for enterprises aiming to gain deep insights into customer experiences and feedback. With its diverse feedback collection methods, advanced analytics, and a strong focus on actionable insights, Medallia serves as a valuable resource for businesses committed to enhancing customer satisfaction and fostering loyalty. While Medallia's pricing model is not standard, it offers customized solutions tailored to the unique needs of large organizations. If your priority is adopting a comprehensive approach to managing feedback and optimizing customer experiences, Medallia may be suited to your needs.

10. SmartSurvey

SmartSurvey is a versatile online survey platform designed to meet a broad spectrum of data collection requirements. With its user-friendly interface and an extensive range of powerful features, it has gained recognition as the top choice for businesses and professionals seeking valuable insights, customer satisfaction measurement, and research. SmartSurvey's adaptability, strong reporting capabilities, and diverse multi-channel distribution options make it a valuable tool for decision makers looking to leverage their survey data.

With its unwavering commitment to customer-centricity, Medallia empowers organizations to drive positive change, strengthen customer relationships, and formulate data-driven strategies.

SmartSurvey
Key features:
  • User-friendly interface : SmartSurvey's intuitive and user-friendly interface ensures that users of all skill levels can create surveys without facing a steep learning curve.
  • Extensive customization : The platform offers a wide array of customization features, allowing users to tailor surveys to their specific needs and brand identity. These features encompass various question types, branding elements, and themes.
  • Diverse distribution channels : SmartSurvey supports various distribution channels, including email, social media, and website embedding, helping surveys reach a broad and varied audience.
  • Advanced logic : Users can harness advanced logic features, such as skip logic, branching, and piping, to craft dynamic and personalized surveys. This enhances the overall respondent experience and the quality of data collected.
  • Robust analytics and reporting : SmartSurvey provides powerful analytics tools that empower users to effectively visualize and analyze survey data. It also offers options for custom reporting, allowing for in-depth insights into the collected data.
Pricing
  • SmartSurvey offers a free plan with basic features and limited responses.
  • Paid plans provide more advanced features, higher response limits, and additional customization options.
  • SmartSurvey's pricing structure is flexible, catering to the needs of both individuals and businesses, with customizable enterprise plans available.

SmartSurvey is an appropriate alternative to HubSpot Forms, providing a user-friendly, cost-effective, and feature-rich survey solution. Its intuitive interface and extensive customization options make it suitable for a wide range of survey needs. If you require an accessible and cost-effective survey tool with advanced capabilities, SmartSurvey is worth considering.

Final thoughts

Data collection has witnessed a significant transformation in recent years, and businesses now have an array of alternatives to HubSpot Forms that offer comprehensive and innovative solutions for their data collection needs. While HubSpot Forms remains a powerful tool, it's important to explore alternative options to ensure that your organization understands the available options well enough to make an informed decision and find the right solution for data collection and analysis.

When choosing an alternative to HubSpot Forms, it's essential to evaluate your specific requirements, such as the complexity of your surveys, integration needs, and budget constraints. Furthermore, considering the scalability and flexibility of your chosen tool is crucial to accommodate future growth and evolving data collection needs.

The alternatives to HubSpot Forms mentioned in this article provide a range of features and pricing structures that cater to businesses of all sizes and industries. By carefully assessing your unique needs and goals, you can select the solution that will empower your organization to gather, manage, and utilize data effectively. You may need to test out a few of these alternatives to determine which one best aligns with your organization's objectives and workflows, ensuring you have the right tools at your disposal for comprehensive data collection.

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