Get the big picture. With rich social media analytics.
Make smart decisions with in-depth social media metrics that give you all the context you need.
- Audience
- Posts & Engagement
- Performance
- Reach & Impressions
Know your social media audience better
Discover more about the people engaging with you—where they are from, the languages they speak, and the demographics they belong to.
![Social media audience](http://www.zohowebstatic.com/sites/zweb/images/social/social-audience-bg.png)
![Social media audience group](http://www.zohowebstatic.com/sites/zweb/images/social/audience-by-age-group.png)
![Social media audience language](http://www.zohowebstatic.com/sites/zweb/images/social/fb-audience-language.png)
![Social media audience gender](http://www.zohowebstatic.com/sites/zweb/images/social/audience-by-gender.png)
![Audience country](http://www.zohowebstatic.com/sites/zweb/images/social/fb-audience-country.png)
![Mobile audience](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-fb-audience.png)
![Mobile audience country](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-audience-by-country.png)
Identify your best content
Discover top performing posts, follow the buzz around your brand, and find the best times to engage with your audience.
![banner](http://www.zohowebstatic.com/sites/zweb/images/social/post-engagement-top-screen.png)
![banner](http://www.zohowebstatic.com/sites/zweb/images/social/post-engagement-bottom-screen.png)
![Mobile](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-social-post.png)
![Mobile Device](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-post-engagement.png)
Track your brand's performance
Analyze sources of traffic as well as the distribution of clicks across social profiles. Compare positive vs. negative feedback that you receive from your audience.
![Performance brand](http://www.zohowebstatic.com/sites/zweb/images/social/performance-bg.png)
![Brand refferels](http://www.zohowebstatic.com/sites/zweb/images/social/performance-by-refferels.png)
![Clicks refferels](http://www.zohowebstatic.com/sites/zweb/images/social/performance-by-clicks.png)
![Performance Feedback](http://www.zohowebstatic.com/sites/zweb/images/social/performance-by-positive-feedback.png)
![Socila media performance](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-social-performance.png)
![Mobile performance](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-performance.png)
Understand your reach & impressions
See how your content is contributing to your brand's social media reach. Compare organic vs. paid impressions to learn what type of posts are helping you reach new audiences.
![Understand your reach & impressions](http://www.zohowebstatic.com/sites/zweb/images/social/social-audience-bg.png)
![Impression organic](http://www.zohowebstatic.com/sites/zweb/images/social/reach-impression-organic.png)
![Page shares](http://www.zohowebstatic.com/sites/zweb/images/social/reach-impression-page-shares.png)
![Viral](http://www.zohowebstatic.com/sites/zweb/images/social/reach-impression-viral.png)
![Social media reach](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-social-reach.png)
![Reach impressions](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-reach-impression.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/fb-audience-by-gender.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/fb-audience-by-age.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/fb-content-type.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/fb-your-brand.png)
Make sense of the engagement you receive
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/twitter-by-type.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/twitter-by-number.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/common-by-performance.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/twitter-best-time.png)
X (formerly Twitter)
Understand the impact of your content
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-linkedin-by-engagement.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/mobile-linkedin-by-post.png)
Analyze performance for your company pages
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/intagram-by-post-types.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/intagram-by-post-types2.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/intagram-by-ideal-times.png)
![Features](http://www.zohowebstatic.com/sites/zweb/images/social/common-by-performance.png)
Find what's kind content works best for your brand
![ratings](http://www.zohowebstatic.com/sites/zweb/images/social/gmb-ratings.png)
![views](http://www.zohowebstatic.com/sites/zweb/images/social/gmb-listing-views.png)
![visitors](http://www.zohowebstatic.com/sites/zweb/images/social/gmb-visitors.png)
Google My Business
Track audience activity on your business listings