The unified social media alternative to Buffer

Why juggle tools? Get everything you need in one place with Zoho Social
All it takes is switching over to simplify your social media marketing journey.

Get Started with Social

Zoho Social fills the gaps

There are plenty of tools and software solutions on the market to help businesses plan social media activities better, but they’re not all equal. If you’re comparing Buffer and Zoho Social, here are the gaps Zoho Social fills in making your social media journey smoother.

Schedule Post

Manage everything from one place

Zoho Social saves you time by giving you everything in a single place. Schedule, monitor, collaborate, and analyze without having to jump from tool to tool like in Buffer.

Schedule unlimited posts

Zoho Social doesn't limit your scheduled posts—schedule as many as you want. Meanwhile, Buffer only allows 2000 posts.

Change the game with bulk scheduling

Want to schedule multiple posts in a go? We got you! With Zoho Social, you can schedule up to 350 posts by just uploading one CSV/xlsx/Xls file. In Buffer, you have to move to Bulk Buffer separately and import files.

Post at the perfect time with SmartQ

Your posts deserve the right response. Zoho Social's SmartQ feature recommends time slots that will fetch you higher engagement rates.

Work beyond social media marketing

Zoho Social walks you through cross-platform features that make marketing even more effortless. We facilitate the possibility of integrating tools such as Zoho CRM, Zoho Desk, and Canva.

Features Comparison

While choosing the right tool for managing your social media marketing journey, it is necessary to ensure that the one you pick ticks your requirement checklist. Understand how Zoho Social and Buffer compare in terms of essential functionalities.

Channels

Features
Facebook page Including Facebook Reels
Instagram Including Instagram Stories
YouTube Including YouTube Shorts
TikTok
LinkedIn
X (formerly Twitter)
Shopify
Pinterest
Google Business Profile
Mastodon
Threads

Publishing and scheduling

Features
Multichannel publishing
Custom scheduling
Published posts tab
Publishing calendar
Alt text
Image editor
RSS Feeds		(But Buffer uses a Feedly integration, so you'll need a paid pro plan in Feedly).
Media library
Hashtag groups
Exporting posts as CSV
SmartQ SmartQ fetches you the best time slots to post
Rescheduling Reschedule scheduled posts whenever you want
Repeat post Repeat and recycle your evergreen posts by using the repeat post feature
Customize content Customize content for every channel as needed
UTM parameters tracking Track URLs posted on your social media channels by setting up UTM parameters
Facebook geotargeting Set your target locations for posts on Facebook.
Pause queue Pause scheduled posts on all your social media channels until you want to resume them
YouTube integration Publish videos, edit description, and analyze video performance
Unlimited Posts Limit on how many posts can be posted using the tool		(Only 2000 posts)
Bulk schedule Schedule all the posts in one go by uploading a spreadsheet		(You'll need a separate tool named Bulk Buffer)
AI publishing assitant		(Buffer does not support image suggestions)

Monitoring

Features
Monitoring dashboard
Create customized listening columns
View engagements on post
Monitor Facebook pages, reviews, page searches
View and reply to Facebook comments
Monitor Instagram hashtags
Monitor Youtube likes, dislikes, playlists; moderate comments		(Buffer doesn't support YouTube integration)
X (formerly Twitter) timeline, likes, @mentions, keywords, user search lists
GMB questions and reviews

Collaborate

Features
Approvals
Messaging		No
Discussion
Setting up workflows		(But you'll need Zapier integration)
Ideas Note down and generate ideas using the Buffer's AI and create post or save them as draft to publish later		(Comes with a credit limit according to the plan you choose)

Analytics

Features
Channel-specific reports dashboard
Custom reports
Instagram post reports
Audience reports
Instagram Reel reports
Instagram Stories reports
Facebook reports
LinkedIn reports
YouTube reports
X (formerly Twitter) reports
TikTok reports
Pinterest reports
Shopify reports

Inbox
Features

Inbox
Inbox on Zoho Social will let you handle all your interactions from the same place, without the hassle of jumping from one place to another.

Features
Inbox Inbox on Zoho Social will let you handle all your interactions from the same place, without the hassle of jumping from one place to another.

Integrations

Features
CRM integration Generate leads from social media by identifying potential engagements and syncing them to a powerful CRM tool	Zoho CRM
Desk integration Desk integration Create tickets from social media updates, respond to messages, and offer efficient customer support	Zoho Desk	No
Canva integration Create social media designs with a Canva integration without leaving the tool

Support
Type

Call
Email
Forum
Knowledge base user guides
Onboarding assistance
Social media handles

Pricing comparison

Here we compare the high-end premium plans of Zoho Social and Buffer where we consider 1 brand with 11 channels.

You save 45.83% with Zoho Social

(Premium)

(Team)
Pricing
/month
$120/month
Channels
11
Unlimited
(But $12 per channel)
Users
3
(If you have more than 3 members; you can add more for just $12/member/month)
Unlimited
Scheduled posts limit
Unlimited
2000 per channel

Check out our pricing plans and choose the best one for your needs

Highlights of our best-in-class features for social media growth

Zoho Social is well-built from understanding the most vital and profound social media marketing goals a business/brand would have. While there are other similar social media marketing platforms covering the basic requirements, we dig deeper to provide unique features that make social media management a cakewalk. Here are some of those features that prove why choosing us is a wise decision.

Monitor dashboard

Publishing calendar

Collaboration

Easy rescheduling

SmartQ

Geo-targeting

CRM integration

A dashboard that lets you keep track of engagement metrics that are important to you.

A publishing calendar that gives you a complete channel-wise view of scheduled posts. Create posts from the calendar and reschedule by just dragging and dropping.

Collaborate and work with team members by sharing drafts, assigning roles, and setting up workflows.

Rescheduling on Zoho Social is the easiest—just drag and drop the scheduled post to the date you want to post it.

SmartQ fetches you the best time slots to publish your posts by analyzing the highest engagement rates.

Target the right set of audiences at the right time on Facebook by using the Geotargeting feature to post to specific regions.

Generate leads from social media by identifying potential engagements and syncing them to a powerful CRM tool.

Why choose Zoho?

Operating with the motto of creating software to solve business problems, Zoho has been serving the global community for over 24 years. Throughout the journey, we've prioritized the needs of customers and met the demand of a rapidly growing business market.

Along these lines, Zoho Social is tailor made for every business aiming to maximize its social media and manage it in a better way. Zoho Social cultivates ultimate solutions brands require to face social media marketing challenges. By choosing Zoho Social, you'll finally have the right tool to manage social media marketing for your brands effectively.

Privacy first
At Zoho, we priortize your privacy and never own your data nor use any of your information to run marketing activities.
Truly free product trials
We offer free trials for products, so you can understand them and use them before purchasing. No credit card information is required.
Transparent pricing
You pay what you see! We never add any hidden costs to any of our products. All of our products' pricing pages are transparent.
No-long term contracts
We never use long-term contracts that trap you.