| Cookie Name | Information Stored | Generation State | Expiry Period | Purpose |
|---|
| sales_{project_key}_{userId} | This cookie stores the SalesIQ user's visitor key data. The key is a combination of the 'ProjectKey' and the 'PageSenseUserId'. | Sets when the SalesIQ integration is enabled inside PageSense. | 1 year | This cookie helps track changes in the PageSense or the SalesIQ visitor ID. If there's a mismatch or change, appropriate actions will be triggered to maintain accurate visitor tracking across both platforms. |
| zft-sdc | This cookie stores metadata (entrances, source, etc) of a session which is used by full tracking. | Sets on our users' visitor's browser when they visit our user's website which has the code/snippet included. | 1 year | This cookie helps to identify whether this is the first request to server. This also identifies the entrance page & contains source information for session calculation purpose. |
| zsc{projectkey} | This cookie stores on our users' visitor's browser when they visit our user's website which has the code/snippet included. | Sets when a new session is started in full tracking. It is also used to identify the current session for full tracking. | 1 year | This cookie is set to identify the current session. |
zab_g_{exp_key}
(stores a random alphanumeric string of length 7 or 32) | This cookie stores details such as the experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your a/b test. | Sets when the a/b test is configured with a custom or pageview goal into it. | Expires once the session is over (when the website tab is closed). | Used to track successful custom/pageview goal conversions obtained in the same domain. |
| zabUserID | This cookie stores a unique user key for every visitor reaching the website. | Sets when a user visits for the first time. | 1 year | Used for identifying individual visitors along with the status of new and returning visitors. |
zabSplit | This cookie stores details like experiment key, variation key, and additional user data (such as browser used, user agent info, etc.) for your Split URL experiments. | Sets when the experiment URL and variation URL are from the same domain. And, when a particular variation is selected for the split URL experiment. | 5 secs | Used for sending the experiment and visitor information to the server upon redirection. |
| zabBucket | This cookie stores details like experiment key and its corresponding variation key for you a/b or split URL experiments. | Sets when the user's URL matches with the experiment URL. And if the target audience is satisfied. | 1 year | Used to consistently serve visitors the same variation of the test they've seen before. |
zabHMBucket | This cookie stores the experiment key for your heatmap experiments. | Sets when the user's URL matches with the experiment URL. | 1 year | Used for identifying the exact heatmap experiment to be tracked on the web page. |
zabBotScore | This cookie saves the bot's score. This value is used to identify if a visitor is a bot or a real user. It helps in detecting and managing automated traffic. | Sets when a new user visits for the first time. | 1 year | The purpose of this cookie is to detect and control bot traffic. It helps protect the website's data accuracy and ensures bots don’t interfere with analytics. |
zpsfa_{exp_key}
(stores a random alphanumeric string of length 7 or 32) | This cookie stores a visit key for the first-time visitor landing in a funnel analysis experiment. | Sets when the user's URL matches with the experiment URL or when the custom event of a funnel step is triggered. | 1 month | Used for deriving the path taken by the visitor and the number of visitors that dropped off while traversing through the funnel. |
zfa{exp_key}
(stores a random alphanumeric string of length 7 or 32) | This cookie stores details like experiment key and user data (such as browser used, user agent info, etc.) for your form analytics experiments. | Sets when the experiment URL and conversion URL are from the same domain. | 1 hour | Used for tracking actual user conversions. |
zsr {expkey}
(stores a random alphanumeric string of length 7 or 32) | This cookie stores a session key for your session recording experiments. | Sets when a user's URL matches with the experiment URL. | 2 hours | Used for mapping all the user actions performed within a session. |
| zabme | This cookie stores the experiment key of your a/b or split URL experiment chosen from a mutually exclusive group. | Sets once a mutually exclusive group is created. | 1 year | Used for serving the same experiment within a mutually exclusive group, the user has seen before. |
| zsd{sessionId} (stores a random alphanumeric string of length 32) | This cookie stores the session's metadata for your session recording experiments. | Sets once after the user start interacting on a web page's session. | 2 hours | Used for identifying the start time, last interacted time, and number of pages visited for a session. |
ps_payloadSeqId: | This cookie stores the sequence key for your session recording experiments. | Sets once the user starts interacting on a web page's session. | 2 hours | Used to keep track of duplicate payloads (session data). |
zabPZBucket | This cookie stores the experience key for your personalization experiments. | Sets when the experience is selected in a personalization experiment and is of type redirection | 1 year | Used to consistently serve visitors the same experience they have seen before. |
zPersonalization | This cookie stores details like the experiment key, experience key, and user data (such as browser used, user agent info, etc.) for your personalization experiments. | Sets when the experiment URL and experience URL are from the same domain and is of type redirection. | 1 year | Used for sending the experiment and visitor information to the server upon redirection. |
zia_ {projectkey} | This cookie stores the identity API details of individual visitors on your website. | Sets once the website owner provides the user's information. | 1 year | Used to avoid sending the same visitor data multiple times to the server. |
zpc< projectkey> | This cookie stores the visitors' response to the website's privacy policy. | Sets when the visitor makes a choice of privacy consent. | 1 year | Used to ensure that the banner does not reappear to the same visitor on your website. |
zps_permission_status | This cookie stores the granted and denied permission value of the visitor for your web push notification experiments. | Sets when the user lands on the website with push notification enabled in it. | 1 year | Used to identify and update the push notification status of the subscriber on your website. |
{exp_id}+"popup"
(stores a random alphanumeric string of length 7 or 32) | This cookie stores details like the number of times a popup is displayed, the time when the cookie was created, and the popup completion status by individual visitors on your website. | Sets when the user's URL matches with the URL type configured in your popup experiment. | 1 year | Used to track user impressions and whether they respond to a popup. |
zps-tgr-dts | This cookie stores the session's metadata on your website | Sets when a user visits your site for the first time. | 1 year | Used for activating your experiment based on a given trigger condition. |
zpspolls_" +{exp_id} | This cookie stores details like the number of times a poll was shown, whether the poll was completed, and the time it was created for your polls experiment. | Sets when the user's URL matches with the poll URL. | 1 year | Used for tracking user actions such as impressions, answered/unanswered polls, and other poll parameters. |
zpsPollsBucket | This cookie stores the experiment key for your polls experiments. | Sets when the user's URL matches with the poll URL. | 1 year | Used for identifying the polls experiment to be served on the web page. |
"zpspb" + {exp_id} | This cookie stores details like the number of times a popup was displayed, the time when the cookie was created, and the popup completion status by individual visitors on your website. | Sets when the user's URL matches with the popup URL. | 1 year | Used for tracking user actions like impressions and answered/unanswered popups. |
zpsPopupBucket | This cookie stores the experiment key for your popup experiment. | Sets when the user's URL matches with the popup URL. | 1 year | Used for identifying the popup experiment to be served on the web page. |
"zpssr" + {current time in milliseconds} | This cookie stores the same cookie name and cookie value for your session recording experiment. | Sets when the session recording experiment is running on the website. | Gets deleted immediately after identification of the top level domain. | Used to identify the top level domain in your session recording experiment. |
zab_qag_{exp-key} | This cookie is generated for goals in A/B tests and split tests during QA mode. It stores details such as the experiment key, variation key, goal name, and additional user data (for example, browser type and user agent information). | Sets when the a/b test or split is configured with a custom or page view goal into it. | Expires once the session is over (when the website tab is closed). | This cookie is used to identify the user who participated in the experiment created by the user. Also helps identify returning visitors, ensuring that metrics are measured correctly. |
zabBotScore | This cookie saves the bot's score. This value is used to identify if a visitor is a bot or a real user. It helps in detecting and managing automated traffic. | Sets when a new user visits for the first time. | 1 year | The purpose of this cookie is to detect and control bot traffic. It helps protect the website's data accuracy and ensures bots don’t interfere with analytics. |