Zoho Analytics Optimizes TV Programming for Rede Globo
Latin American Television Network Analyzes Viewership Data with Zoho's Online Reporting and Business Intelligence Solution
PLEASANTON, Calif.-- Apr 20, 2011 -- Helping people work online, Rede Globo , the largest commercial television network of Latin America, is optimizing its programming with Zoho's online reporting and business intelligence solution, Zoho Analytics. Rede Globo-widely known as Globo-is using Zoho Analytics in its TV and cable TV divisions to analyze viewership data about videos and TV shows.
"Compared to our earlier solutions, Zoho Analytics gives us flexibility," said Alexandre Oppermann, business intelligence coordinator-web analytics, Globo.
"We can give access to all the data and reports, and our users can do whatever they want. A lot of manual work that we were doing before, we aren't doing anymore. And that's increased the productivity of everyone, especially us."
Raju Vegesna, Zoho evangelist.
"Globo is the third largest commercial television network in the world, with an estimated 120 million people daily watching its 122 owned and affiliate television stations throughout Brazil and beyond. Globo's selection of Zoho Analytics is a great endorsement of our ability to serve multi-national enterprise clients as well as SMBs."
Zoho Analytics on the Air
Globo uses Zoho Analytics to generate reports and dashboards that reveal the daily and monthly views of each show and video in its TV and cable TV divisions. The individual show results are then aggregated based on type, target demographic and other criteria to determine viewer trends and tailor overall programming.
Prior to Zoho Analytics, Globo was using internal processes and tools, including Microsoft Excel and SPSS, to create its viewer reports. While functional, this approach posed several challenges. First, everything had to be sent through email. Second, the internal process was not flexible. The users had to ask Oppermann for everything first, and then he-not the users-would run all the queries, create the reports and send them out to the users manually.
Switching to Zoho Analytics is making it easier to share information with users. Instead of sending emails to individual users, those users now log into Zoho Analytics directly. Better still, users can make their own queries and create their own reports.
Currently, Globo has 40 people actively using Zoho Analytics to report against 8.5 million rows of data. That data set grows daily as the company aggregates data, converts it into a text file, and imports the text file into Zoho Reports-an everyday manual process that will soon be automated.
In addition to the flexibility and productivity gains, Zoho Analytics is benefiting Globo's bottom line. Using Zoho Analytics lets Globo forego the use of SPSS and eliminate the cost of its licenses. While Oppermann cannot quantify the exact savings, they are confident that they "are saving a huge amount of time and money."
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