Measure and analyze all your marketing in one place
The success of any marketing campaign is determined by evaluating key marketing metrics. Measure all your marketing efforts across channels like social media, email, website, survey, and advertisements, and visualize them in the form of insightful reports and dashboards. Track how your campaigns are performing: what's working, what's not, identify potential issues, and make informed decisions.
Getting Started![Marketing analytics banner](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_banner_2x.png)
Why choose Zoho Marketing Plus for your marketing analytics?
Analytics is a powerful business intelligence (BI) tool built into the platform that comes at no extra cost.
Unified marketing insights with website, social, and cross-functional reports for all your marketing projects.
Augmented analytics that blend data across channels to forecast trends and convert data into visualizations in minutes.
Powerful analytics features to analyze your marketing impact
Collect data
![Import data](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_collect_data_lazy.jpg)
Gather data from diverse marketing touchpoints and unify them in one place. Import data from cloud storage services like Amazon Redshift, Microsoft Azure, and Google Cloud, or import it as Excel or CSV, or as HTML files.
Clean data
![Clean data](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_clean_data_data_lazy.jpg)
Use the built-in self-service data preparation tool to clean your data and improve its overall data quality so you can derive meaningful insights.
Visualize data
![Visualize data](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_visualize_data_lazy.jpg)
Convert raw data into easy-to-understand reports and dashboards with 75+ pre-built visualizations and an easy-to-use drag and drop editor. You can visualize your data as charts, pivot tables, KPI widgets, and dashboards.
Collaborate on reports
![Collaborate](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_collaborate_reports_lazy.jpg)
Share the reports and dashboards you create with different access levels and create private links for the reports you want to share securely. You can also create slide shows, combining data with text, images, and captivating stories.
AI-powered Analytics
![AI powered analytics](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_ai_powered_analytics_lazy.jpg)
You can ask Zia, our AI assistant, to build reports via voice or chat. Zia also notifies you of data anomalies and deviations from expected trends so you can prevent setbacks.
Data security
![Data security](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_data_security_lazy.jpg)
Enterprise-grade security features ensure your data is safe and protected. You can export reports with password protection and have greater control over your data.
Unified interface
![Unified interface](http://www.zohowebstatic.com/sites/zweb/images/marketingplus/images/mp_analytics_unified_interface_lazy.jpg)
Gather data spread across different marketing channels, analyze it, and make informed business decisions all from one place.