Looking for a Mailchimp alternative?
Zoho Marketing Automation is your go-to solution for simplifying your marketing. With robust features like a drag-and-drop landing page builder, a marketing planner, website behavior tracking, a detailed lead attribution dashboard, and workflow automation, you can elevate your marketing to the next level.
Get startedFeatures Comparison
Pricing
Features Enterprise plan (*5000 contacts) /month billed annually
$137.36/month billed annually
Design
Features Drag-and-drop landing page builder Limited configurations
Campaign Management
Features Marketing Planner Available only in higher plans
Rol tracking Website Behaviour Tracking
Features Web Analytics Lead Qualification
Features Lead attribution With paid integration
Automation
Features Journeys Limited functionalities
User Management
Features Workspace Email Marketing
Features Monthly email sends Unlimited
Limited
Cross Channel Marketing
Features SMS Own SMS gateway
With Zapier integration
Explore the cost-saving benefits of Zoho Marketing Automation for your business
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How Zoho Marketing Automation changes the narrative
Lead segmentation
Zoho Marketing Automation supports intricate lead segmentation with over 260 computed fields. Marketers can leverage this functionality to target specific audience segments precisely to deliver more personalized and relevant content.
Landing pages
Build landing pages with our user-friendly drag-and-drop builder and gain access to insightful reports on page stats, heat maps, form data, contacts, configuration, and response actions. Push data to your CRM for a comprehensive understanding of your marketing efforts.
Marketing planner
Plan, collaborate, and assign tasks effortlessly. Allocate budgets strategically and gain insights from detailed reports on expenses, total budget, acquired leads, cost-per-acquisition, and channel-specific budget and expense distribution.
Zoho's own SMS gateway
Zoho Marketing Automation comes with its very own SMS gateway, which eliminates the need for any third-party integrations, as well as enhances reliability and ensures direct control over SMS communications for a more seamless and efficient marketing workflow.
Website analytics
View real data about known, anonymous, and website-generated contacts. Derive insights about sessions by device, new versus returning visitors, traffic sources, geographic locations, and an attribution report with multiple touchpoints.
Journey Xrays
With Journey Xrays, businesses can track the most- and least-traveled paths within their customer journeys, which enables them to optimize their marketing strategies. It also helps marketers address and refine their strategies for a more effective customer journey.
Why Zoho Marketing Automation?
icon- ArrowOrganize all marketing efforts with a single calendar to optimize planning and monitor high-performing campaigns.
- ArrowAs the dedicated guardians of your data, Zoho ensures its security and privacy within our own databases.
- ArrowWe comply with stringent data protection regulations, including GDPR and HIPAA, to guarantee your data’s integrity.
- ArrowGet affordable marketing automation solutions without compromising on features or quality.
- ArrowCount on our expert support teams for personalized assistance at every stage, ensuring you make the most of our platform.
Recognized by critics and highly rated by users
What our customers say
“Zoho Marketing Automation allows us to easily update and segment our leads, contacts, and accounts on the fly. Having used Mailchimp for years, Zoho Marketing Automation allows us to focus on important tasks instead of learning yet another system. Time is money in sales. Zoho is saving us time. Win-win.”
Steve Snyder President, Visual App Inc