Looking for a HubSpot alternative?
Empower your marketing endeavors with Zoho Marketing Automation. Use powerful features like its drag-and-drop landing page builder, marketing planner, website behavior tracking, lead attribution dashboard, and more. Stay HIPAA-compliant with this secure and comprehensive marketing solution.
Get startedHere's how we differ from HubSpot's Marketing Hub
Pricing
Features Plans (*for 10,000 contacts) /per month
Starts at $3600 /per month
Design
Features Landing pages Basic templates
Automation
Features Journeys Dependent on third-party integration Journey X-rays Campaign management
Features Marketing planner Website behavior tracking
Features Goals Smart URLs User Management
Features Workspace Data Regulations
Features HIPAA Compliant User Onboarding
Features Free user Onboarding Cross channel marketing
Features Own SMS gateway
What sets Zoho Marketing Automation apart?
Journey Xrays
With Journey Xrays, businesses can track the most- and least-traveled paths within their customer journeys, helping them improve their marketing strategies and optimize the customer journey overall.
Website analytics
Get real-time data about known, anonymous, and website-generated contacts. Derive insights about visitor sessions according to their device, identify new versus returning visitors, analyze traffic sources, obtain geographic location, and view attribution reports that detail multiple touchpoints.
Budget planning
Zoho Marketing Automation includes budget planning tools to help businesses allocate their funds effectively across various marketing channels and ensure that their marketing initiatives align with their overall financial goals.
ROI tracking
Zoho Marketing Automation's ROI-tracking capabilities enable marketers to measure their campaigns' ROI accurately and thereby assess the success of their marketing efforts. They can then use these insights to develop better marketing strategies.
Advanced landing pages
Create landing pages with our simple drag-and-drop builder and access detailed reports on page stats, heat maps, form data, contacts, configurations, and response actions.
Lead segmentation
Leverage the power of Marketing Automation's advanced lead segmentation capabilities. With over 260 computed fields, you can segment your leads to target specific audience segments and delivering more personalized and relevant content.
Acquisition dashboard
Streamline your customer acquisition strategy with the Acquisition Dashboard. Without a paid CRM integration, you can effortlessly track and analyze each campaign's performance with detailed reports on acquired leads.
Own SMS gateway
Zoho Marketing Automation comes with its very own SMS gateway, eliminating the need for third-party integrations. This enhances Zoho Marketing Automation's reliability and ensures direct control over SMS communications, which in turn contributes to a more seamless and efficient marketing workflow.
Why Zoho Marketing Automation?
icon- ArrowUse a single calendar to organize all marketing efforts, optimize planning, and monitor high-performing campaigns.
- ArrowWe're dedicated to being the guardians of your data, and ensure its security and privacy within our own databases.
- ArrowZoho Marketing Automation complies with stringent data protection regulations, including GDPR and HIPAA.
- ArrowGet an affordable marketing automation solution without compromising on features or quality.
- ArrowCount on our expert-staffed support teams for personalized assistance at every stage and ensure you make the most of our platform.
Recognized by critics and highly rated by users
What our customers say
“I'm excited about Zoho Marketing Automation because we've now got a tool that allows us to compete with HubSpot while at the same time not shaving to be so expensive.”
Adrienne Craighead Marketing Advisor, TorchBearer Business Growth Advisors
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