Post-purchase follow-up
Follow-up emails have phenomenal open rates, as customers always want to see their order confirmation or tracking details. You can leverage these emails to request product reviews or to upsell and cross-sell to customers. Choose from pre-designed templates and trigger follow-up emails to be sent automatically when customers complete a purchase.
Abandoned cart recovery
Customers often add products to their shopping cart and abandon them before completing the purchase. One of the easiest ways to bring back customers is by sending a simple email reminding them about the products. Set up emails that trigger automatically after a certain period of abandonment and reduce your cart abandonment losses.
Win back inactive customers
Reach out to customers who haven't purchased from you in a while. Set triggers that automatically send emails to customers who haven't made any purchases for a certain amount of time. Encourage them to make another purchase by offering a time-sensitive coupon on their next purchase or recommend products based on their last purchases.
RFM analysis
Know your customers' traits based on recency, frequency, and monetary values. RFM analysis is a crucial indicator for predicting a customer's lifetime value. Target specific customer groups with relevant messages and offers based on their behaviors. This will boost customer engagement, retention, and overall customer lifetime value.
Recency
How recently a customer has made a transaction with you
Frequency
How frequently a customer makes a purchase
Monetary
How much money a customer has spent on your products