Sales and Marketing work better together
Zoho CRM helps your marketing teams efficiently run campaigns and pass on quality leads to Sales. Get the best ROI from every campaign you create using Zoho CRM's marketing automation tools.
Sign Up For Free- MARKETING AUTOMATION
- Customer Segmentation
- Lead Nurturing
- Webforms
- Card Scanner
- Marketing Attribution
- Google Ad Campaigns
- Event Management
- Email Campaigns
- Survey Campaigns
- Sub-Campaigns
- Marketing Analysis
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Divide and conquer with targeted marketing
Every customer has different needs, so you'll need a unique approach when selling. Zoho CRM lets you segment customers based on their region, requirements, lead source, and even their level of responsiveness towards you. With segmentation, you can send campaigns that are tailor-made to fit your audience and assign sales reps with the right specializations for the job.
Learn moreEverything you need to convert leads to deals
Your leads are almost never ready to buy immediately—it’s up to a sales rep to build a lead’s interest so that they can make a purchase. You have to stick with your lead at every stage of their journey and provide the right information to nurture them towards making an informed decision. Zoho CRM makes sure you stay up-to-date with every lead interaction, and automates your sales process so you can build lasting relationships.
Learn moreCapture customer information from website promotions
Build web-to-lead forms for your landing pages using a simple drag-and-drop interface. Capture information about your visitors and push the information directly into Zoho CRM without writing a single line of code.
Learn more![Collect leads from your website promotions](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-webforms-2kb.jpg)
Never lose a business card again
The Leads app lets you scan business cards with your smartphone and automatically import them into CRM. Before a lead even leaves your booth, you can send them an automated email thanking them for their time.
![Collect lead information from business cards](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-card-scanner-2kb.jpg)
Measure the real ROI of your campaigns
As a business, you run different campaigns for your prospects at different points in their journey. When you invest a lot of time, money, and effort in these campaigns, it's important to know what works and what doesn't work with your prospects. Zoho CRM's marketing attribution helps you measure ROI and understand which campaigns are most effective in pushing prospects towards making purchasing decisions.
Learn more![Measure the effectiveness of campaigns](http://www.zohowebstatic.com/sites/zweb/images/crm/features/best-performing-campaigns-2kb.jpg)
Measure the performance of your digital campaigns
Zoho CRM combines your Google Ad spending with your sales data so you can figure out which campaigns, ads, or keywords are helping you convert leads into customers. Spend your dollars where they count and get a better return on your investment by targeting advertisements toward your most profitable campaigns. CRM even marks which particular Google Ad or keyword brought in each lead.
Learn more![Manage Google Ads inside CRM](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-google-ad-2kb.jpg)
Complete event-to-sale process
Zoho CRM gives you the power to manage your events and translate event results into sales. You can contact attendees with invitations and follow-ups, and perform sales activities, such as organizing a meeting, all within CRM. All your interactions are automatically saved so you can keep a clear timeline of your communications. You can also measure the success of different events against each other with analytics by comparing how many attendees turned into customers.
Learn more![Create and manage events](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-events-2kb.jpg)
Start selling smarter, better and faster
Sign Up For Free PLANS AND PRICING![Mobile CRM app for SFA - Zoho CRM](http://www.zohowebstatic.com/sites/zweb/images/crm/features/hub-plans-1x.jpg)
Keep leads engaged from your first contact
Keep leads engaged from your first contact, with emails. Save email templates and send them out to invite prospects to visit your trade show booths. You can schedule reminder emails before the event and follow-up emails for after. Zoho CRM comes with email analytics that keep track of email open rates, clicks, and bounces to know how interested your new leads are.
Learn more![Send email campaigns](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-email-campaigns-2kb.jpg)
Send out targeted survey campaigns
We've brought your survey interface inside Zoho CRM, powered by Zoho Surveys. Create and send out objective surveys while also keeping an eye on how each of them is performing. When your prospects respond to a survey, add them as leads and associate follow-up actions that are timely, as well as effective.
![Send surveys using Zoho CRM](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-survey-campaigns-2kb.jpg)
Associate multiple campaigns together
There are multiple campaigns behind a deal's closure and it's crucial to have visibility on each of them. Hierarchies in Zoho CRM help you do just that. Associate sub-campaigns to your main campaigns and see how each is performing. Send out a survey campaign to your trade show leads and schedule a webinar invite only to people who filled it out. Follow up contextually and track the campaign journey of your deals.
![Create and associate sub-campaigns](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-campaign-association-2kb.jpg)
Improve the ROI from your campaigns
Whether you’re exhibiting at a trade show or hosting a customer conference, you’ll want a platform to plan ahead and keep your team organized. Set budgets, assign ownership of tasks, and measure the success of your campaigns—all from Zoho CRM.
![Measure the effectiveness of campaigns](http://www.zohowebstatic.com/sites/zweb/images/crm/features/ma-campaigns-2kb.jpg)
Integrate with your favourite products
View all Integrations![Carlos Perez](http://www.zohowebstatic.com/sites/zweb/images/crm/features/carlosperez-1x.jpg)
We've molded the CRM and made it not only our sales and marketing CRM, but also our operational CRM. Zoho has become our central data repository and source of truth of our data.
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CRM solution?
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Sign Up For FreeSEE PLANS AND PRICING- Customer Segmentation
- Lead nurturing
- Webforms
- Card Scanner
- Marketing Attribution
- Google Ad Campaigns
- Event Management
- Email Campaigns
- Survey Campaigns
- Sub-Campaigns
- Marketing analysis