Skip to product menu
close
  • Sales
    Press Space or Enter to display list of options
EXPLORE ALL PRODUCTS

Sales

 
CRM

Comprehensive CRM platform for customer-facing teams.

CRM
 
Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

Sign
 
RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Suites
CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
NEW
LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
NEW
CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
Suites
Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
FREE
Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
NEW
Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
NEW
IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
NEW
IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
NEW
IoT

Low-code IoT platform and solutions for connected businesses.

IoT

Search Result

 
CRM Plus

Unified platform to deliver top-notch customer experience.

Try now
CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

Try now
Service Plus
 
Finance Plus

All-in-one suite to manage your operations and finances.

Try now
Finance Plus
 
People Plus

Comprehensive HR platform for seamless employee experiences.

Try now
People Plus
 
Workplace

Application suite built to improve team productivity and collaboration.

Try now
Workplace
 
Marketing Plus

Unified marketing platform for marketing teams.

Try now
Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

TRY ZOHO ONE
Zoho One
Zoho Marketplace

With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

EXPLORE MARKETPLACE
Marketplace
Skip to main content

How Brigade Plus elevated their customer experience with a low-code-powered data lake

“Our thought process behind Brigade Plus was to add value to our customers’ buying journeys; so when customers purchase a property, they leave with not just a house but a true home.”

- Ponappa PM Head, Brigade Plus

Created by : Brigade Plus

No of employees : 1,000-5,000

Industry : Real estate

View FAQs

About Brigade Group

Founded in 1986, Brigade Group has steadily grown as a prominent player in the Indian real estate market. They boast a strong presence in multiple sectors, including commercial, residential, hospitality, education, and retail.

Brigade Plus is cut from the same cloth—a thoughtful initiative that offers customers a personalized home-buying journey, functioning as a comprehensive solution for interior design needs, such as modular kitchens, electrical fittings, wardrobes, and smart home features.

The challenge

The company was looking for a centralized system that could consolidate customer data from a different platform and push it to customer-facing teams, in order to provide a more seamless experience to clients. Unfortunately, SAP alone wasn't enough to capture the information that needed to be integrated into Zoho CRM. Brigade Plus needed to improve the precision of their data transfers and save time on tasks that initially required a lot of manual data entry. They also wanted to set up approval systems to make the customer experience smoother and more hassle-free.

“This approach was necessary, because SAP alone couldn’t determine which information should be integrated into Zoho CRM.”

- Ponappa PM,Head, Brigade Plus

Why Zoho Creator?

The organization sought a solution that could be easily customized to meet their needs. In terms of integrations, they required an open architecture, ensuring that information is easily consumable and platform-agnostic. After evaluating several options, they determined that Zoho Creator was an ideal fit.

First, a scope document that broadly defined business processes was drafted, following discussions with the team regarding potential solutions, after which the green light for development was given. Testing was done as the modules were built.

“Obviously, with the new system, users felt overwhelmed in the beginning. But generally, the feedback that I've gotten after they've settled in and gotten used to the system, is that they've never seen anything like this. They can't believe the amount of automation that we've done!”

- Ponappa PM,Head, Brigade Plus

The solution: Zoho Creator as a data lake

Brigade Plus streamlined the information flow from SAP to Zoho CRM with a seamless integration between CRM and Creator. In this collaborative system, Creator functions as a data lake, storing comprehensive data and selectively pushing only relevant information into Zoho CRM. This approach ensures that the sales team is provided with relevant data before engaging with customers.

Data migration was fairly simple—they just had to download data from the existing ERP system and upload it to Zoho Creator before sending it through to Zoho CRM.

Adding to the efficiency, the integration simplifies the updating of specific fields in Zoho CRM. Brigade Plus achieves this by incorporating a "call" button within Zoho CRM, which seamlessly cross-references data in SAP, ensuring the information stored in Zoho CRM is both accurate and up-to-date.

“By implementing Creator as an intermediate layer, the team can selectively choose the unit-related information that needs to be transferred to CRM, effectively finding a middle ground in the integration process.”

- Ponappa PM,Head, Brigade Plus

Akin to the sales process, where a call sheet is dispatched to the customer for their approval, Brigade Plus was also able to set up design and cost approval mechanisms. In this system, design and cost approvals after finalizing the design are managed through Zoho CRM.

Key benefits

Through Zoho Creator, Brigade Plus has unlocked myriad benefits—optimizing workflows, enhancing data accuracy, and empowering teams with valuable insights, for an elevated customer experience. Here are some of the key benefits in their digital transformation journey:

Streamlined approvals

The integration ensures smooth approval processes for design and cost via Zoho Creator, significantly enhancing overall workflow efficiency.

Data accuracy and currency

Brigade Plus leverages Zoho Creator to seamlessly integrate Zoho CRM with real-time SAP data, enhancing accuracy and ensuring reliable decision-making.

Centralized data access

The centralized system consolidates customer data, offering Brigade Group's teams a unified view, for a more informed and personalized customer experience.

Efficient updates

Specific fields in Zoho CRM are efficiently updated through this integration, enabling the team to maintain current and relevant information for more effective customer interactions.

Enhanced decision-making

Seamless information flow and real-time updates contribute to improved decision-making, ensuring teams access the latest and most accurate data.

Holistic customer view

Zoho Creator as a data lake pushes only relevant customer information to Zoho CRM, equipping the sales team with essential details for a personalized and exceptional customer experience.

With Zoho Creator, Brigade Plus have achieved an impressive 1:4 cost-to-benefit ratio and 18 hours saved per week, while achieving 100 percent adoption. By ensuring smooth approvals, enhancing data accuracy, and providing centralized data access, Brigade Plus is now empowered to deliver a more personalized customer experience.

The road ahead

Going forward, Brigade Plus plans to explore Zoho Creator for their custom business needs, aiming to create unique processes for their systems. The idea is to cover all aspects of their business, from quotation generation and invoicing to payment collection and accounting. “Our intention is to evaluate Zoho for all future business needs,” says Ponappa.

Get a free, personalized demo.

Thank you for sharing your requirements with us. Our team will reach out to you soon.

Frequently Asked Questions

What is Zoho Creator?

Zoho Creator is a low-code application development platform that allows users to create custom applications on their own, with minimal coding experience. The intuitive drag-and-drop interface empowers developers and business users to build web and mobile applications that satisfy all their unique requirements with ease.

Are applications built on Zoho Creator scalable?

Applications built on Zoho Creator are built to auto-scale—the back-end infrastructure seamlessly scales as business demand grows. Currently 22,000+ customers across 180+ countries are using over 6 million applications built using Zoho Creator, a testimony to the power of the platform.

Does Zoho Creator have a free plan?

Yes, Zoho Creator has a free plan. This plan comes with a limited feature set and only has one user, one application access, 250 MB storage, and 1,000 records. However, you have the option to upgrade to the paid plan whenever you wish.

What can I build on Zoho Creator?

Be it a task manager, a CRM, an ERP, or an application for almost any situation—you can build it on Zoho Creator. Just drag and drop elements on our visual builder and see your apps come alive instantly.

Can I build mobile apps on Zoho Creator?

Yes, the apps you build on the web run natively on PCs, tablets, and both iOS and Android mobile devices. You can also rebrand them and share it with your employees and customers instantly.

Expand All