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All-in-one suite

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The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

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Skip to main content
Sales powered by email marketing

Boost your closing rate and stand out from your peers

Integrating an email marketing solution with your CRM will boost your sales performance. Reduce wasted time making cold calls or following up with leads that don't convert. With an email integration to your CRM, identify the most engaged leads, shorten your sales cycles, and boost your closing rate. 

Explore now!
Partnership fuels marketing-driven growth

Disconnected landscape, lost opportunities 

In the absence of an email marketing solution, sales teams often struggle to identify their most engaged leads. Consequently, instead of focusing on these high-interest leads, sales efforts is frequently wasted in cold-calling.

CRM is good, make it better with email marketing

Customer Lifecycle Management

Email marketing, powered by CRM data, can streamline customer lifecycle from acquisition to retention. For instance, welcome sequences can help onboard new customers, regular newsletters can keep the brand top-of-mind, and re-engagement campaigns can bring back lapsed customers.

Feedback Loop

CRM and email marketing together can create a valuable feedback loop. Customer responses and behaviors in reaction to email campaigns can be fed back into the CRM system, enriching customer profiles and providing insights that can guide business strategy, product development, and customer service improvements.

Segmentation

By leveraging CRM data, businesses can segment their customers into distinct segments based on demographics, interests, lead score, and more. Email marketing campaigns can then be tailored to each segment, ensuring that the messaging is relevant and engaging for each group.

Enhance Customer Experience

By using CRM data to inform email marketing efforts, businesses can ensure that their communication is not just targeted, but also timed appropriately according to where the customer is in the buying journey. This enhances the overall customer experience, contributing to higher satisfaction and loyalty.

Drive sales better and faster with the Zoho Campaigns-Zoho CRM integration

Zoho Campaigns tightly integrates with Zoho CRM to ensure your sales and marketing automatically and contextually interact with each other. Sync your leads and contacts to Campaigns, qualify or engage them with email marketing, and track the results from within CRM—it's that simple.

Easy, one-time configuration

All the data inside your leads, contacts, and custom modules—including the associated accounts and deals—syncs instantly with Campaigns. Forever. Just configure one sync per module, and you’re set.

Zoho CRM contacts sync setup

Simple opt-out management

Don’t want to import leads or contacts who opted out from sales emails? Exclude them at the click of a button. Furthermore, Campaigns updates your CRM records when they unsubscribe from your marketing emails.

Zoho CRM email opt-out sync

Campaign sending from anywhere

The integration is so tight that you can even craft and send your email campaigns from inside Zoho CRM.

Campaign sending

Vital signals at your disposal

Be it a regular, promotional email or an automation-based nurturing series, any responses are updated in real time inside Zoho CRM to help you tailor your sales communications.

Insightful behavior metrics

The number of email campaigns sent to a lead or contact and their responses are captured and updated at an individual level. This means that you can select a record and understand their preferences before the next sales call. You can also view a campaign’s performance collectively from one place.

Spotlight on qualified leads

Zoho Campaigns lets your marketing team build and automate a series of lead-nurturing emails on a “if this happens, do this” basis. They can predefine the system to mark a lead as qualified and push them to CRM when they complete an action or a set of actions in the email series. They can also create and assign tasks to different owners in CRM using the same logic and have them close deals on priority.

Transform your sales performance: Use cases

SalesCross-sellAnalyticsIntegration
Sales

Maximize sales efficiency
with contextual follow ups

Sales emails are usually contextual to the need of each prospect. But things can get overwhelming when the lead flow is high. What if sales managers have the opportunity to personalize at scale? This is exactly what Zoho Campaigns can do. With Campaigns, sales can set up automated journeys tailored for the need of every lead, whether one has filled up a product demo form or downloaded a Whitepaper.

Cross Sell

Up-sell and cross-sell
like a Pro

Information about a customer's purchase plan, revenue contribution, past purchases , and more can be effortlessly synced with Campaigns. Sales managers using Zoho CRM can use this information to send targeted promotional emails featuring complimentary product packages or services and boost their bottom-line.

Analytic

Detailed analytics for contextual selling

Zoho Campaigns offers comprehensive analytics for key email marketing metrics, like open, click through, and bounce rates. With Campaigns integration, all these details can be viewed within Zoho CRM. Identify which recipients are interacting with your sales emails and tailor your responses rather than taking a spray and pray approach.

contextual selling
Integartion

Ecosystem connect

Zoho CRM users should consider using Zoho Campaigns over other email marketing because Campaigns eliminates the need for frequent syncing. For instance, your email campaign details like clicks, opens etc are instantly synced in CRM. This integration ensures data consistency and prevents synchronization issues.

Connect Zoho CRM with Zoho Campaigns and increase your sales

access zoho campaigns