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CRM

Comprehensive CRM platform for customer-facing teams.

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Bigin

Simple CRM for small businesses moving from spreadsheets.

Bigin
 
Forms

Build online forms for every business need.

Forms
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Sign

Digital signature app for businesses.

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RouteIQ

Comprehensive sales map visualization and optimal route planning solution.

RouteIQ
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
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CRM Plus

Unified platform to deliver top-notch customer experience.

CRM Plus

Marketing

 
Social

All-in-one social media management software.

Social
 
Campaigns

Create, send, and track targeted email campaigns that drive sales.

Campaigns
 
Forms

Build online forms for every business need.

Forms
 
Survey

Design surveys to reach and interact with your audience.

Survey
 
Sites

Online website builder with extensive customisation options.

Sites
 
PageSense

Website conversion optimization and personalisation platform.

PageSense
 
Backstage

End-to-end event management software.

Backstage
 
Webinar

Webinar platform for webcasting online webinars.

Webinar
 
Marketing Automation

All-in-one marketing automation software.

Marketing Automation
 
LandingPage

Smart landing page builder to increase conversion rates

LandingPage
 
Publish

Manage all your local business listings on a single platform.

Publish
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Sign

Digital signature app for businesses.

Sign
 
Thrive

Complete loyalty and affiliate management platform.

Thrive
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
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LeadChain

Sync, manage, and convert leads across channels seamlessly.

LeadChain
 
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CommunitySpaces

Online community platform for individuals and businesses to grow their network and brand.

CommunitySpaces
 
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Marketing Plus

Unified marketing platform for marketing teams.

Marketing Plus

Commerce and POS

 
Commerce

eCommerce platform to manage and market your online store.

Commerce

Service

 
Desk

Helpdesk software to deliver great customer support.

Desk
 
Assist

Remote support and unattended remote access software.

Assist
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
FSM

End-to-end field service management platform for service businesses.

FSM
 
SalesIQ

Live chat app to engage and convert website visitors.

SalesIQ
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
Suites
Service Plus

Unified platform for customer service and support teams.

Service Plus

Finance

 
Books

Powerful accounting platform for growing businesses.

Books
 
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Invoice

100% Free invoicing solution.

Invoice
 
Expense

Effortless expense reporting platform.

Expense
 
Inventory

Powerful stock management and inventory control software.

Inventory
 
Billing

End-to-end billing solution for your business.

Billing
 
Checkout

Collect payments online with custom branded pages.

Checkout
 
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Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Solo

The all-in-one toolkit for solopreneurs.

Solo
 
Practice

Practice management software for accounting firms.

Practice
 
Sign

Digital signature app for businesses.

Sign
 
Commerce

eCommerce platform to manage and market your online store.

Commerce
 
Suites
Finance Plus

All-in-one suite to manage your operations and finances.

Finance Plus

Email and Collaboration

 
Mail

Secure email service for teams of all sizes.

Mail
 
Meeting

Online meeting software for all your video conferencing & webinar needs.

Meeting
 
Writer

Word processor for focused writing and discussions.

Writer
 
Sheet

Spreadsheet software for collaborative teams.

Sheet
 
Show

Create, edit, and share slides with a sleek presentation app.

Show
 
Notebook

Beautiful home for all your notes.

Notebook
 
Cliq

Stay in touch with teams no matter where you are.

Cliq
 
Connect

Employee experience platform to communicate, engage, and build positive employee relations.

Connect
 
Bookings

Appointment scheduling app for consultations with customers.

Bookings
 
TeamInbox

Shared inboxes for teams.

TeamInbox
 
WorkDrive

Online file management for teams.

WorkDrive
 
Sign

Digital signature app for businesses.

Sign
 
Office Suite

Powerful collaborative work platform for teams.

Office Suite
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
Calendar

Online business calendar to manage events and schedule appointments.

Calendar
 
Learn

Knowledge and learning management platform.

Learn
 
Voice

Cloud Contact Center Software for businesses.

Voice
 
ToDo

Collaborative task management for individuals and teams.

ToDo
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
FREE
PDF Editor

Collaborative online PDF editing tool.

PDF Editor
 
Suites
Workplace

Application suite built to improve team productivity and collaboration.

Workplace

Human Resources

 
People

Organize, automate, and simplify your HR processes.

People
 
Recruit

Intuitive recruiting platform built to provide hiring solutions.

Recruit
 
Expense

Effortless expense reporting platform.

Expense
 
Workerly

Manage temporary staffing with an employee scheduling solution.

Workerly
 
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Payroll

Payroll software with automated tax payments and filing.

Payroll
 
Shifts

Employee scheduling and time tracking app.

Shifts
 
Sign

Digital signature app for businesses.

Sign
 
Suites
People Plus

Comprehensive HR platform for seamless employee experiences.

People Plus

Security and IT Management

 
Creator

Build custom apps to simplify business processes.

Creator
 
Directory

Workforce identity and access management solution for cloud businesses.

Directory
 
FREE
OneAuth

Secure multi-factor authenticator (MFA) for all your online accounts.

OneAuth
 
Vault

Online password manager for teams.

Vault
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Toolkit

Complete resource for any admin-related lookup queries.

Toolkit
 
Lens

Interactive remote assistance software with augmented reality.

Lens
 
Assist

Remote support and unattended remote access software.

Assist
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
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RPA

Automate manual, tedious, and repetitive tasks easily.

RPA

BI and Analytics

 
Analytics

Modern self-service BI and analytics platform.

Analytics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep
 
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IoT

Harnessing IoT analytics for real-time operational intelligence.

IoT

Project Management

 
Projects

Manage, track, and collaborate on projects with teams.

Projects
 
Sprints

Planning and tracking tool for scrum teams.

Sprints
 
BugTracker

Automatic bug tracking software for managing bugs.

BugTracker
 
Solo

The all-in-one toolkit for solopreneurs.

Solo

Developer Platforms

 
Creator

Build custom apps to simplify business processes.

Creator
 
Flow

Automate business workflows by creating smart integrations.

Flow
 
Catalyst

Pro-code platform to build and deploy your apps.

Catalyst
 
Office Integrator

Built in document editors for web apps.

Office Integrator
 
ZeptoMail

Secure and reliable transactional email sending service.

ZeptoMail
 
QEngine

Test automation software to build, manage, execute, and report testcases.

QEngine
 
Tables

Work management tool to connect people, processes, and information.

Tables
 
NEW
RPA

Automate manual, tedious, and repetitive tasks easily.

RPA
 
NEW
Apptics

Application analytics for all apps.

Apptics
 
Embedded BI

Embedded analytics and white label BI solutions, tailored for your needs.

Embedded BI
 
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IoT

Build, deploy, and scale IoT solutions for connected businesses.

IoT
 
DataPrep

AI-powered data preparation service for your data-driven organization.

DataPrep

IoT

 
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IoT

Low-code IoT platform and solutions for connected businesses.

IoT

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CRM Plus

Unified platform to deliver top-notch customer experience.

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CRM Plus
 
Service Plus

Unified platform for customer service and support teams.

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Finance Plus

All-in-one suite to manage your operations and finances.

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People Plus

Comprehensive HR platform for seamless employee experiences.

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Workplace

Application suite built to improve team productivity and collaboration.

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Marketing Plus

Unified marketing platform for marketing teams.

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Marketing Plus
 
All-in-one suite

Zoho One

The Operating System for Business

Run your entire business on Zoho with our unified cloud software, designed to help you break down silos between departments and increase organizational efficiency.

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With over 2000 ready-to-use extensions across 40+ categories, connect your favorite business tools with the Zoho products you already use.

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Zoho Analytics has been recognized in the 2024 Gartner® Magic Quadrant™ for ABI PlatformsRead more

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Powerful data analytics software for your real-time business needs

Data analytics software enables businesses to effectively utilize data that largely remains untapped before. A powerful data analytics solution can help with analyzing the untapped data and generate insights that helps your business in unforeseen ways.

 

Zoho Analytics is a comprehensive and versatile data analytics software that can help you to analyze any data, wherever it is. Being a best data analytics platform, it also helps with creating dynamic and interactive data visualizations and supports advanced augmented capabilities like predictive analytics.

Import data to data analytics software - Zoho Analytics

Import any business data

Import data into Zoho Analytics from a variety of data sources such as local files, Web URLs, Cloud drives (Google Spreadsheets, Google Docs etc), Local/Cloud databases, popular business applications and from your custom applications for in-depth analysis.

Cross-functional data analytics

Combine data from different sources to create cross functional reports, and thereby get more insight into your business. For example, combine your Zoho Desk data with your CRM data to create a 'Sales vs. Tickets Raised' report.

Business analytics tool with cross function reports
Data analytics tool for easy collaboration - Zoho Analytics

Secure online collaboration

Share and collaborate on reports and dashboards with your colleagues. Have full control over what your colleagues or clients can see and do with the reports you share with them. Embed your reports and dashboards to reach a wider audience. Export or print reports for offline access. Schedule reports and dashboards to be emailed automatically.

AI assisted data analytics tool

Analyzing your data has now become easier than ever before. Ask Zia, Zoho's smart assistant powered by AI and ML technologies, to provide you the answers you seek from your data. Zia understands natural language querying, and gets you answers in the form of relevant reports.

AI assisted data analytics software - Zoho Analytics

Top 5 data analytics tools in 2025

There are different categories of data analytics tools. We have listed the top 5 categories among data analytics software tools based on their popularity and usage by consumers in the market.

  • 1. Business Intelligence Tools

    Business Intelligence tools primarily focus on analyzing and reporting data, enabling users of all types to easily consume insights via self-service features like interactive dashboards, AI-powered conversational assistants, auto-generated insights and much more.

  • 2. Data Visualization Tools

    Data visualization tools empower users with creating powerful visual representations of data, such as charts, graphs, maps, tables etc. Their easy-to-use visual analysis capabilities helps in presenting complex information through easily consumable formats.

  • 3. Data Integration Tools

    Data integration tools extract and integrate data spread across multiple data sources notably files and feeds, local databases, cloud databases or platforms, business applications, and more.

  • 4. Data Preparation Tools

    Data preparation tools assist in cleaning, transforming, and preparing raw data for further analysis.They leverage AI-powered capabilities like smart cleansing and auto modeling to enrich the veracity of data.

  • 5. Unified Data Analytics Platform

    Unified Data Analytics Platforms(UDAP) are comprehensive data analytics solutions that offer end-to-end capabilities like data integration & preparation, data visualization, self-service business intelligence, predictive data analytics, collaboration and sharing. It is worthy to note that Zoho Analytics is an UDAP.

Business Data Analytics Software
Data Analysis & Visualization
 Integrate data across databases
Prepare and analyse data
Unified data analytics software - Zoho Analytics

Who uses data analytics software?

Data analytics software is used by a wide range of business users cutting across organizations and industries.

  • Business analysts

    Data analytics software is predominantly used by business analysts to provide insights for business process improvement.

  • Data Scientists

    To extract meaningful insights from large and complex datasets, data scientists can use advanced data analytics tools and also uncover correlation and patterns that was hard to do before.

  • Project Managers

    In tracking the progress of various project activities, milestone achievements and resource utilization, project managers can effectively leverage data analytics tools.

  • Business Owners

    For understanding market trends, tracking overall business performance and making strategic decisions, data analytics software can be effective tools for business owners (or) entrepreneurs.

How to choose the best data analytics software?

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    Define Your Objectives.

    Identify and articulate business goals/objectives that require leveraging data analytics. Clear understanding about the scope of applying data analytics will help in choosing the right data analytics software for your needs.

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    Understand Your Data

    Identify the different types of data that will be used by your data analytics solution. Consider a plethora of factors like volume, velocity, veracity, and variety of data, as well as the different sources from which the data will be collected.

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    Identify Key Features

    Clearly identify the essential features/capabilities required to meet your data analytics needs. Some of the commonly used capabilities in business analytics tools include data integration, preparation, visualization, predictive data analytics, augmented analytics, collaboration and sharing etc.

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    Scalability and Performance

    Evaluate whether the data analytics tool of your choice can handle the increase in data volume and complexities. Look for proof of the seamless performance of your data analytics platform in handling dynamic and growing business needs.

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    Security and Compliance

    Check for your data analytics platform's adherence to security standards and compliance with your industry-specific regulation requirements. Ensure there's enough transparency and clarity about the platform's policies of data security and privacy.

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    Ease of Use

    Evaluate the user-friendliness of your software for data analysis across the entire spectrum of analytics processes. Also look into the pricing model of the data analysis software applications and ensure that the total cost of ownership(TCO) adheres to your budgetary requirements too.

Out-of-the-box integrations for your business apps

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What our customers say

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"Zoho Analytics is one of the most robust data analytics platforms out there to stratify and cut multiple data points. It provides us with invaluable tools to analyze our business."

RYAN FOX,

Regional Director, Health Outcomes Sciences

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The BI & Analytics Survey 24

91% of surveyed users recommend Zoho Analytics, and 79% of surveyed users are satisfied with Zoho Analytics.

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BARC Report The Future of reporting

Powerful data analytics tool for your business

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Frequently Asked Questions

What is data analytics?

  • Data analytics is the process of utilizing data to uncover valuable information that aids in decision-making. It involves various methods, techniques and tools to prepare, analyze and interpret data.

Why is data analytics important?

  • Data analytics helps in extracting meaningful patterns, trends, and insights that holds significance in various aspects of business and operations across multiple domains.
  • Notable use-cases of data analytics includes informed decision-making, process optimization, and uncovering hidden opportunities.

What are data analytics tools?

  • Data analytics tools are software applications or platforms designed to facilitate the preparation, analysis, and interpretation of data. These tools can be used by users of different kinds: data scientists, data analysts, and business professionals.
  • Data analytics software tools offer a wide range of functionalities including data integration & preparation, visual analysis and exploration, collaborative analysis, and more.
  • Data analytics software is now seen as key enabler for businesses to ensure smooth operations, optimize performance and craft effective strategies

Common types of data analytics tools

  • Data analytics tools come in various types of flavours, each handling either specific functionalities in the data analysis process or the whole process together. Some of the common types are:
    • Data Preparation tools - These are tools which enable cleansing, transformation and enrichment of raw data for further analysis.
    • Big data tools - They can process and analyze large-scale datasets, and make analytics at scale possible
    • Data mining tools - These tools help with uncovering highly valuable insights like patterns, correlations and anomalies form large datasets.
    • Machine learning & AI tools - They are useful for highly advanced analytics requirements like predictive modeling, regression and clustering.
    • Data visualization tools - They are useful in effective presentation of insights through interactive visual components like charts and graphs.

Why Zoho Analytics is the best data analytics software?

  • Zoho Analytics is a powerful data analytics tool with a broad set of data analytics capabilities that place us in the list of best data analytics software. Our key capabilities are:
    • Broad data integration support: Zoho Analytics offers integration with over 300+ data sources, including spreadsheets, cloud storage, databases, and third-party business applications
    • User-friendly interface: Zoho Analytics offers an intuitive and easy-to-use drag-and-drop visualization builder that can be leveraged by users of all kinds to build insightful reports/dashboards.
    • Robust data visualization: As a data analysis tool, Zoho Analytics offers over 50+ chart types to visually analyze every possible data type.
    • Affordability: Zoho Analytics is definitely cost-effective compared to other data analytics solutions. Our Total-Cost-of-Ownership(TCO) is the least among our market peers.
    • Scalability: As a business analytics software platform, Zoho Analytics can readily match with growing data volumes and usage. It carries a definite edge in terms of achieving best-in-class performance efficiency.

Do we offer a free data analytics platform?

  • Yes. We do offer a free version that provides users with essential data analytics capabilities and get acquainted further with the platform. To know more, please check our pricing page

What tools do data analysts use?

Benefits of using data analytics tools

  • Data analytics tools bring a plethora of benefits to organizations cutting across domains. Notable among them include:
    • Optimizing operations for maximum performance
    • Building Competitive advantage
    • Enabling innovation
    • Enhanced personalization
    • Informed decision making
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