In the previous section, we gave you best practices for email signups—those low-commitment interactions that get prospects onto your email list and... Read more
Websites
Increasing Conversions and Engagement on FAQ Pages
If a prospect is asking questions about your product, they’re at least expressing an interest in buying what you’re selling. This means that your... Read more
5 Strategies for Soliciting New Testimonials
If you’re a new business and don’t have many (or any) testimonials yet—or if what you’ve found online and in your private correspondence... Read more
Using Images and Videos on Your Company Homepage
Based on your own personal experience as an internet user, it shouldn’t surprise you to hear that the vast majority of us are visual—and that, as... Read more
Telling Your Business Story Through the About Page
Once you’ve identified your target audience, and once you’ve articulated what you can do for them, give them what all readers crave: Give them a... Read more
Writing Killer Blog Posts
As we’ve discussed, your blog content will need to be a delicate balance of two things: prospect-benefitting content and search engine optimization.... Read more
Best Practices for CTA Placement
In our other CTA guides, we’ve shared best practices for both button design and button copy. Of course, neither of these elements can be considered... Read more
Contact Us Forms and Pages
Here’s a fact worth chewing on for a moment: Contact forms have a conversion rate of around 1%—the lowest conversion rate of any type of web form.... Read more
Best Questions to Ask for Better Testimonials
Not every customer will know the elements of a good testimonial (in fact, most won’t), so it’ll be up to you to help guide them. The easiest way... Read more
Homepage Checklist
Now it’s time to sit down and start mapping out your own homepage. We recommend you keep this checklist nearby to ensure you don’t leave out any... Read more